Bold, committed, entrepreneur, passionate about fashion and founder of her own brand EleVen, Venus Williams embodies all the ambitions of the new fashion sport silhouette inspired by Louise Trotter. This wardrobe, imbued with the brand's strong fashion DNA, is part of a desire to respond to new lifestyle habits: to create versatile clothes to accompany women's lives.

Venus Williams, new Lacoste muse

© Lacoste

“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. We mix details, technical materials and bright colors. This look draws its inspiration from the roots of our history: very fashionable pieces inspired by the movements of the body, as René Lacoste imagined. » – Louise Trotter, artistic director of Lacoste

It was in Jupiter, Florida, where she lives, that British Vogue photographed Venus Williams, the first woman to represent this fashion sport vision.

“I have always been a fan of Lacoste, whose innovative style, beyond the boundaries of sport, inspires me constantly. Louise Trotter is a visionary and the work she does as Artistic Director of the House is innovative and constantly evolving. I am extremely happy to be able to work alongside him and represent this new fashion sport silhouette. »  –Venus Williams

The seven-time Grand Slam athlete and entrepreneur is one of the strongest and most inspiring personalities in the history of sport. From the beginning of her career, Venus overcame many barriers and grew her discipline, while fighting for equal opportunities, in particular her fight for fair compensation for men and women. Perfectly aligned with the values ​​dear to the brand, deeply rooted in those of sport, Venus will be keen to get involved in the framework of actions carried out by the Lacoste Foundation, which works internationally in favor of gender equality. chance since 2006.

This new look will soon be embodied by new names, plural, unexpected, which will come to celebrate this shift in the months to come.

New sports fashion silhouette

The start of 2022 marks a real creative turning point for Lacoste. Evidenced by the neo-cloakroom of this look, designed as a uniform of fashion sport style.

Trench coats, bras, dresses, shirts or accessories: the pieces are unisex and available in a color palette that mixes flashy shades (neon green, chick yellow, brick orange) and softer shades (pastel pink, white and cream). All boosted by contrasting topstitching, sports-inspired features (map pockets on the forearms, cords, heat-sealed closures) or more technical materials, conducive to freedom of movement.

Discover the new Lacoste fashion sport silhouette in stores currently available on and in Lacoste stores.

Shooting directed by Stas Komarovski for British Vogue. Styling by Patrick MacKie, Hair by Graham Nation, Makeup by Karina Milan.

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To read our last article on the same subject :

Lacoste Sport, in wool and against everything!