© PGA Tour

The PGA TOUR and NOBULL, a fast-growing athletic footwear, apparel and accessories brand, announced a new multi-year partnership naming NOBULL as the “Official Training Apparel and Footwear of the PGA TOUR and PGA TOUR Champions.” and general sponsor of PGA TOUR Active through 2027.

As part of the TOUR's Official Marketing Partner program, NOBULL will activate and create personalized content within PGA TOUR Active (www.pgatour.com/active), a TOUR platform showcasing the health, fitness and lifestyle of professional golfers, where fans can get an inside look at the techniques and activities that help the world's best golfers perform at their best themselves. NOBULL products will be available at Player Performance Centers, which are state-of-the-art mobile fitness centers that travel to PGA TOUR and PGA TOUR Champions tournaments and provide fitness and training equipment as well as recovery technologies to on-site players at tournaments throughout the season.

“We are delighted to partner with NOBULL to provide athletic footwear, apparel and training expertise at our Player Performance Centers”, said Brian Oliver, executive vice president of corporate partnerships for the PGA TOUR. “Our golfers recognize the importance of proper training in achieving peak performance and contributing to career longevity. NOBULL will provide our athletes with the resources and tools necessary to achieve their training goals. »

NOBULL was founded in 2015 by Marcus Wilson and Michael Schaeffer, two Reebok veterans. The company sells its shoes, apparel and accessories on its own website, in permanent and pop-up stores, and at numerous events. NOBULL recently announced a multi-year partnership as presenting sponsor of the CrossFit Games and as the official footwear and apparel brand of CrossFit. NOBULL has expanded its training offering to running, cycling and trail running, and continues to expand into new sports every year.

“We are thrilled to partner with a leading organization like the PGA TOUR and introduce our brand to the global golf community”, said Todd Meleney, marketing director of NOBULL. “NOBULL is a training brand for people who work hard and don't believe in excuses, and we're thrilled to support the PGA TOUR and golfers who work off the course every day. Through coaching, this partnership will amplify golfers' development as athletes. »

PGA TOUR golfer Scott Stallings, who is a NOBULL athlete, and coaches from the PGA TOUR Player Performance Center will work to create training and performance content for PGA TOUR Active, while hosting practice sessions communities during TOUR events. PGA TOUR and PGA TOUR Champions players and coaches will have access to the latest NOBULL products to aid in their training.

To know more : https://www.nobullproject.com/