Lacoste X Théo Curin: a new collection
In 2022, Lacoste unveiled the first collection in the world bearing the name of a disabled athlete: The Théo Curin Collection. The crocodile brand and the French swimmer return this season with a new capsule of eight pieces intended for everyone. A collaboration that goes even further this year: part of the profits will be donated to three athletes in Europe, North America and Brazil.
A co-created collection
Involved throughout the creative process (choice of products, materials, cuts, colors, etc.), Theo Curin is proud to present this collection in collaboration with lacoste. Enough to convey, together, the values that have made the Crocodile’s identity for 90 years: team spirit, surpassing oneself and solidarity.
3 personalities, 3 projects
By co-creating this new collection, Théo Curin wanted to bring an additional dimension to the project. Indeed, it will highlight three strong personalities with extraordinary backgrounds and their respective objectives. By purchasing one of the pieces from the collection, Lacoste customers will also support the athletes chosen by the swimmer.
“With this collection, I want to advocate a value that is dear to me and that I share with Lacoste: equal opportunities. The fact of being able to support 3 athletes with incredible profiles, to show them that we support them thanks to this new collection has real meaning for me and it is a real source of pride. »
The 3 athletes supported:
In Europe, Tom Lecomte, French triathlete who continues his sporting career after two serious road accidents. In Brazil, the skateboarder Davison Fortunato. He grew up in a favela and built a skate park where young people from disadvantaged neighborhoods can now meet and practice their discipline. Finally, in North America, part of the profits will be donated to the Canadian Raphaelle Tousignan, a para-athlete hockey player. First woman to join Canada's mixed para hockey team.
Parts for everyone
Behind the 8 pieces of the collection, a desire: to dress everyone. Thus, magnetic buttons replace the traditional buttons on polo shirts, and a strap allows you to easily unzip the down jacket or roll up the sleeves of sweatshirts. T-shirts and accessories complete this unisex capsule.
Lacoste x Théo Curin Collection
Available in a selection of stores and on lacoste.com. (link to the store)
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