Titleist introduces T-Series, the next generation of irons
The new generation of Titleist T-Series irons sets a new standard in iron engineering, reaffirming the brand's commitment to creating the best irons in the world, while providing golfers with optimized performance options, the most iron runs the longest of their bag.
The new T-Series models – T100, T150, T200 and T350 – deliver unrivaled feel with effortless turf interaction in four Tour-inspired shapes, each designed to maximize the three dimensions of iron performance: control distance, dispersion control and angle of descent.
“The new T-Series irons embody a unique approach to iron design and creation,” said Josh Talge, Vice President of Marketing for Titleist Golf Clubs. " In every detail, this new range offers best-in-class performance with stunning aesthetics and feel. Each model has been designed to feel as good as it looks, look as good as it looks, and perform better than any iron we've ever created. »
Titleist has been the most-played iron model on the PGA TOUR for 18 of the past 19 seasons, including each of the past nine, while the T100 continues to be the most-played iron model by the world's top players since the introduction of the first generation on the TOUR in 2019.
The four new T-Series models, which were introduced this summer at the Memorial Tournament on the PGA TOUR, have been played at the highest level of professional golf. Of the Titleist brand ambassadors who currently play on the PGA TOUR, approximately 80% play series combos comprised of two or more Titleist iron models, demonstrating the importance of proper fitting and optimizing the whole bag.
“The new T-Series irons raise the bar for overall performance. Players are always looking for more consistent performance irons,” said Marni Ines, Titleist Irons Development Manager, Golf Club R&D. “We want players to hit their distance as often as possible, we want players to hit their preferred ball flight as often as possible, and we want as tight a spread pattern as possible. Every new T-Series iron – from the T100 to the T350 – delivers exceptional feel and all perform better. »
The new generation T-series models
T100: the T100 iron is designed for the best players who seek precision control and
unparalleled sensations. This model, acclaimed by many Tour professionals, offers a double cavity forged construction for a more solid feel at impact and a precision CNC milling process of the face for improved control.
T150: the T150 iron is for players looking for the precision and feel of the T100, combined with increased speed, distance and forgiveness. With stronger lofts than the T100, the T150 offers a similar build and reassuring shape for demanding players.
T200: the T200 iron is aimed at golfers looking for distance and forgiveness, without compromising look, feel or trajectory. This new version offers a redesigned internal structure for improved feel, as well as Max Impact technology and a forged twin fuselage face for increased speed.
T350: the T350 iron is ideal for players wanting high launch, exceptional distance and reliable forgiveness. With its hollow-body construction, Max Impact technology and a double tungsten weight, the T350 offers optimal performance to improve the game.
The new T-Series irons are available for fittings starting immediately, with in-store availability starting August 25th. Titleist certified fitters will help golfers determine the best combination of T-Series models to improve their game and achieve their goals on the course. Titleist believes in a holistic approach to fitting, focusing on controlling distance, dispersion and angle of descent for optimal performance.
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