Launched last May on the occasion of Roland-Garros, the Eye of the Croco is a video capsule available online that immerses you in the heart of a sporting event.

Following this success in tennis version, Lacoste declined by offering this experience to fans of the little white ball.

© Lacoste

This Œil du Croco at the Lacoste Ladies Open de France, celebrating their 10 years of partnership this year, is a way of showing the point of view of the French brand on this sport, to make it more accessible, more understandable and to highlight this beautiful competition which brings together the best European golfers.

Golf fans can experience the Lacoste Ladies Open de France from a never-before-seen angle. Equipped with small cameras, Lacoste ambassadors, friends of the brand make you experience the tournament from the inside and other key players often in the shadows but without whom the tournament cannot take place such as the greenkeeper or course marshals you. give behind-the-scenes access to a stage of the European women's golf circuit.

Each offers a unique, intimate point of view, closer to the action and behind the scenes of the tournament - for this 2021 edition of the Lacoste Ladies Open de France, Lacoste invites you to experience it from the inside.

https://www.lacoste.com/fr/

https://www.opendefrancefeminin.fr/