The legendary Swiss brand has sponsored all the legends of the little white ball for more than half a century and is a “major” partner of the Augusta Masters, which begins next week.

Woods at Augusta DR

Founded in 1905 by Hans Wilsdorf, Rolex is a luxury watch manufacturer with a worldwide presence. It is therefore natural that the famous Swiss brand is omnipresent in a sport which requires watchmaking precision… but also to get up on time in the morning, the tee times sometimes starting very early.

 

Rolex has sponsored all the legends of golf for half a century, from Arnold Palmer (the first star stamped Rolex) to Tiger Woods, including Gary Player, Jack Nicklaus, Tom Watson, Bernard Langer, Fred Couples, José Maria Olazabal, Phil Mickelson, Adam Scott and Jordan Spieth, all wearing the famous green jacket, the no less famous watch on the wrist.

 

The Swiss brand has also been the main sponsor of the Augusta Masters since 1999. They will also be no less than 22 (almost as many as the number of hours in a day) players at the start next Thursday in Georgia, wearing the colors of Rolex. *

 

Frank Crudo

 

* Danier Berger, Rafael Cabrera-Bello, Paul Casey, Fred Couples, Jasan Day, Bryson DeChambeau, Matthew Fitzpatrick, Ricky Fowler, Trevor Immelman, Martin Kaymer, Brooks Koepka, Bernhard Langer, Haotong Li, Hideki Matsuyama, Phil Mickelson, José Maria Olazabal, Thomas Pieters, John Rahm, Adam Scott, Jordan Spieth, Justin Thomas and Tiger Woods.