Kristoffer Reitan - © LACOSTE

Bright colors, graphic all-over prints, confident reflective markings combine with technical materials, fitted cuts and functional details to offer a contemporary and ultra comfortable wardrobe. Innovative clothing designed to respond with style to the requirements and specificities of modern golfers: play in all weathers and in complete freedom.

On the course, the pace is freed. Uncomplicated and urban, she opts for an assertive “LACOSTE” branding or an all-over geometric print styling the chevrons of the petit piqué, the brand's iconic knit. Less conventional, the stripe opts for a new placement or discontinuity while a raised mesh recalls the grip of a club.

Chosen to maximize ease and free movement, the preferred materials are cotton, polyester and elastane. Stretchy, anti-perspirant, breathable or waterproof, they adapt to the needs of the game, the body and the weather conditions thanks to their anti-UV or water-repellent treatment. True to the summer season, white is present. Played in touches through stripes or edging, it goes well with more classic shades of blues and grays or solar colors such as coral, pink or a lime yellow.

Key looks man:

Key looks for men - © LACOSTE

The look is dynamic and current by playing with overlays or mix-materials. A long-sleeved stretch jersey T-shirt slips under a zip-neck embossed polyester mesh polo shirt or a striped technical jersey polo shirt. A jacket in ultralight stretch taffeta and branded with the reflective word LACOSTE on the back, a technical knit jacket mixing cotton and polyester or in technical stretch Midlayer complete the silhouette to protect yourself from the summer breeze. Bermudas and pants also opt for lightness and are available in technical gabardine or stretch taffeta.

Women's key looks:

Key looks for women - © LACOSTE

A collection that stands out for its femininity. New, the Tunisian collar adorns an XXL chevron print polo shirt and press studs engraved with an L adorn the button placket of a striped technical jersey polo shirt. A V-neck sweater with contrasting border in technical knit can easily be worn over Bermuda shorts or a polyester gabardine skirt. A zipped and fitted jacket in heather gray slub midlayer is more sporty.

A collection that seduces with its innovative side which shakes up the traditional codes of golf without betraying its aesthetic: an opportunity to take out your clubs and explore the green without further delay.

The collection is now available on www.lacoste.com

2 new Golf athletes in Team Lacoste

The French brand wanted to internationalize its workforce and signed 2 new recruits. By integrating the Spanish Ignacio Elvira and the Norwegian Kristoffer Reitan Lacoste bet on a youth with great potential

20-year-old Kristoffer Reitan is already identified by his peers as the future great European talent. Turned pro last year, he was the only amateur to win his card to access the prestigious European Tour.

Ignacio, known as Nacho Elvira (Spanish) is the most experienced of the 2019 vintage. Professional since 2011, Nacho gradually climbed the ranks of the Challenge Tour in 2012 and won his first tournament in 2013 on this circuit.

Lacoste is accompanying him in the search for his first title on the European Tour.