90 years that Lacoste celebrates the movement. In 1966, the brand designed its first underwear for men: since July 12, this wardrobe at the crossroads of fashion and sport has also been deployed for women, all in elegance and sobriety.

Lacoste launches a line of women's underwear

© Lacoste

Each Lacoste woman has her own wardrobe. Composed of four capsules, this new line of Lacoste underwear is as versatile as it is essential. About fifty pieces on which the crocodile invites itself. Everyday underwear sets, to live and experience. To match or mismatch.

4 capsules, 4 stories

Lacoste launches a line of women's underwear

© Lacoste

For lifelong fans, the capsule Inheritance combines fashion sport and comfort. Lacoste DNA codes (like

the brand's green and nods to the world of golf) are displayed on bras and briefs. But also sets of interior clothing, to put on even the skin. All underlined by an inimitable vintage contrast.

For the new generation, the capsule Branding and its current cuts are designed in modern colors and logotyped just enough. Crocodiles and discreet "LACOSTE" boost the elastic bands, like the signature of a look.

For everyday use, the capsule Essential aptly named. Non-wired triangles and low-cut V-necks make up this silhouette that is both intimate and feminine. Delicate, the pieces are available in black, pink and grey. The logo, on the other hand, is discreet, with a series of crocodiles in almost tone on tone.

For the youngest, the universe Signature by Lacoste is for everyone, including young adults. The crocodile, here mini, multiplies to form a delicate print: comfortable pieces to wear all day.

Room for comfort

 © Lacoste

Material side? Cotton, erected in majesty, for softness. A touch of elastane for flexibility. A blend made to last. The underwear line is also available in interior pieces, with hoodies and jogging pants. t-shirts and pajama set. A way to extend the Lacoste look and comfort at home.

Four capsules that give pride of place to cotton, the cult and natural material of the brand that resists both doors and machine washes. Pieces from this line keep for a long time, and can be worn every day, whatever the season. Enough to complete the Lacoste women's wardrobe.

A campaign rooted in reality

A play of shadows and lights, like the ultimate celebration of movement. This first line of women's underwear is rooted in the daily life and reality of active women. From the bathroom to the gym, the campaign features real-life settings, for an aesthetic that illustrates the plurality of Lacoste women.

Online lacoste.fr and in all points of sale.

To read our latest article on the Lacoste Ladies Open de France: click here

Nelly Korda back at the Lacoste Ladies Open de France