Azahara Muñoz victorious (2013)
Photo: ASO / P.Ballet

Since 2011, Lacoste has been the title partner of the Lacoste Ladies Open de France. The crocodile brand, whose history is closely linked to that of French golf in general, and women's golf in particular, gives the tournament its name for the fourth year in a row. Initiated in 2008 as a “simple” partner, this support is all the more legitimate as the event has been taking place since 2012 at the Chantaco golf course, the stronghold of the Lacoste family. Personal supplier to some of the best players in the world, Lacoste has allowed the French public to admire some of the best players in the world, like the Mexican Lorena Ochoa in 2012, the French Karine Icher in 2013, and of the Spanish Azahara Muñoz in 2013 and again this year.

Among the major partners, watchmaker Richard Mille, who arrived last year, is joined this year by Generali. Already present in 2012 as an official supplier, the insurer is thus increasing its involvement with the tournament. The brand is anything but new to the world of golf, as evidenced in particular by its sponsorship of the Generali Ladies Tour, the French women's circuit launched in 2010.

The third level of sponsorship, that of the official partners, brings together a faithful of the event, Schweppes, and two new arrivals. Amundi Asset Management, already a major partner of the Alstom Open de France, is thus taking its first steps in the world of women's golf, as is Transitions, manufacturer of corrective lenses and sunglasses.

Among the official suppliers of the Lacoste Ladies Open de France, we note the arrival of the two official hotels of the tournament: the Helianthal Thalasso & Spa, located on the bay of Saint-Jean-de-Luz, and the Sofitel Le Miramar Thalassa sea & spa, located in Biarritz. These two luxury establishments offer players an advantageous rate so that they can stay as close as possible to the Chantaco golf course in optimal conditions. Finally, among the new arrivals, Revlon is joining forces for the first time in a professional golf tournament in France. The brand, which is one of the world leaders in cosmetics, will communicate with players and VIPs through its beauty products. In particular, it will set up a "nail bar", a space dedicated exclusively to manicures, within the Players Lounge.

Finally, the Lacoste Ladies Open de France would not be the essential event that it is without the enthusiastic support of its institutional partners, the city of Saint-Jean-de-Luz and the Aquitaine region. Without forgetting, finally, the French Golf Federation, creator of the event in 1987, which today supports financially and sportingly, through its aid to the tournament, the development of French women's golf in general.