Ambassador Kirimi Kaberia, Principal Secretary of Sport, accompanied by Cheyenne Woods of the United States in the third round of the Magical Kenya Ladies Open 2019 at the PGA Baobab Course at Vipingo Ridge. - © Ladies European Tour

Speaking at the end of the third round of the Magical Kenya Ladies Open 2019 presented by M-Pesa, Ambassador Kirimi Kaberia, Senior Secretary of Sports (PS), said that sport is increasingly becoming a global marketing tool via television broadcasting, which makes it an ideal way to present Kenya and its diverse landscapes and gives the country great international visibility.

“I believe that this kind of event, and other events like the Safari Rally, the U20 World Championships and many others that have taken place here, will make a very big difference and as we let's move forward, the country will get more value from it ”, he added.

He added that there is a deliberate effort to build the capacity of young local broadcasters and content producers, to equip them with the skills to produce content from the global sporting events taking place in Kenya for consumption. local and global.

“For us, this is a very important event. You can see that sport is increasingly becoming a television production. So we try to work with our young people to create a broader base of understanding and skills so that we can continue to produce these kinds of events for local and international consumption ”, did he declare.

Commenting on their impression of the inaugural Magical Kenya Ladies Open tournament, PS were pleased with the level of organization and response the event had received, adding that the occasion gave Kenya great international visibility.

" It's incredible. There is a big reaction from the players we have here, there is also a big reaction from the golfers in the region. Seen from the outside Kenya has had a wonderful exposure and that is great value ”, did he declare.

He added that the tournament helped to debunk the myth that professional golf in the country is a sport reserved for a few, saying that the participation of local players was an inspiration to them. other golfers in the country.

“Golf was seen as an exclusive event, something that only happens to a specific group of people. Today, we are seeing more and more inclusiveness taking hold. This is (the Magical Kenya Ladies Open) is a women's event, we haven't had another women's event at this level in the region and it's a very good thing that we have one now, ” did he declare.

And added: “I think it's also a chance for our young talents to grow and experience it. Seeing people like Wafula and others playing on the course was amazing. If you talk to these girls now, they're horny, they're up and ready to move on and it gives us a better chance of getting them ready to move on. "

The Magical Kenya Ladies Open is sponsored by Magical Kenya, M-Pesa, Capital FM, KCB, Aquamist, East African Breweries, Turkish Airlines, Vipingo Development, KPA and Wilken.