In 2018, Goodyear becomes a real game partner for golfers who are members of the French Golf Federation. The premium tire supplier innovates by deploying with ffgolf, an original and tailor-made activation program for golfers. It will reward every month the players who have covered the greatest number of kilometers on the golf courses whether in the context of competitions or friendly games recorded in the Licensed Area of ​​the ffgolf website. Goodyear also wishes to enrich its relationship with licensees by dedicating a preferential and exclusive offer to them on the purchase of tires.

To support these actions, Goodyear will have significant visibility on the federation's media - particularly digital - to present its offer and its products to golfers.

They said

Jean Lou Charon, President of the French Golf Federation:

« We are delighted to welcome Goodyear as the official supplier of the French Golf Federation. Goodyear will reward avid golfers in their practice. This original approach will allow Goodyear to enter the daily life of golfers in a clever way. I am delighted because this system reveals our ability to meet the expectations of our economic partners as well as to reward the practices of our licensees. This approach explains the recent entry of new partners into our club ”.

Camille Mounier, Marketing Director of Goodyear Dunlop France, explains:

« We are particularly happy to become a partner of the French Golf Federation. Goodyear, which celebrates its 120th anniversary this year, is a pioneering brand. This new partnership reflects the desire to continue to conquer new terrains but also the sharing of values ​​of excellence, performance but also comfort. We wish to accompany golfers who cover many kilometers on foot on the greens as well as by car and hope that they will be able to appreciate their equipment with Goodyear summer, all season or winter tires. ».