Callaway today announced that the Evian Resort Golf Club (France), which offers one of the greatest golfing experiences in the world, has joined its exclusive European network of high performance partners.

© Callaway

This important alliance brings together all the market leading brands within the Callaway group – Callaway, Odyssey, Toptracer, TravisMathew, Callaway Apparel and OGIO – with the dual objective of significantly improving the sale of golf equipment on the one hand, and visitor experiences in this luxury French destination, on the other.

The Evian Resort Golf Club, host of The Amundi Evian Championship, Women's Major co-sanctioned by the LPGA Tour and Ladies European Tour, now has a brand new Callaway Fitting Studio and an Odyssey Putting Suite, as well as the Toptracer technology and Chrome Soft Callaway balls on its training facilities within its Academy.

The latest Callaway Paradym clubs, along with Odyssey putters, are now available for rental to outdoor golfers and members. An unprecedented Fitting experience in France with the 2023 range is also offered. The Evian Resort Golf Club teams will be dressed in clothing from the TravisMathew line.

 To celebrate the announcement of this partnership, four Callaway players, Atthaya Thitikul, Madelene Sagstrom, Yuko Saso and Céline Herbin, led interactive fitting sessions and clinics during a VIP event held in the new Callaway fitting studio and in the Odyssey putting room at the Evian Resort Golf Club Academy. A precision competition also took place with the champions thanks to Toptracer technology!

Neil Howie, President and CEO of Callaway EMEA, said: We are delighted to welcome the Evian Resort Golf Club, one of the finest golf resorts in Europe, to our network of high-performance partners. We look forward to working closely together and developing our business successfully together. »

Matthew Camison, General Manager at the Evian Resort Golf Club, added: “The innovative approach to golf and game development across all Callaway brands aligns perfectly with our own business objectives. Strengthening our professional ties with the Callaway Company further enhances the value of the golf experience we provide to our customers and members. We look forward to seeing this partnership grow in the months and years to come. »

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