Srixon has specifically designed the new Soft Feel and Soft Feel Lady to obtain a high take-off angle combined with a low spin to optimize flight conditions and trajectory control making these the longest balls ever produced in the Soft Feel line.

This technological feat is made possible by the combination of a low progressive compression core (exclusive EGGTM patent) and an outer shell of a soft ionomer, composed of Rabalon HR and Pana-Tetra. Greater smoothness and increased ball speed are therefore the happy consequences of this unique design on the market for balls for players in progress.

To promote performance in the wind, not shrinking from any sacrifice, Srixon has also added to the Soft Feel family of balls the type of design of 344 cells on their outer casing. These cells had been seen for the first time on Z Star balls launched in 2013 and praised for their qualities by many professional players of the Tour such as Graeme McDowell, Keegan Bradley or Hideki Matsuyama.

The happy golfers who will use these balls will also benefit on the starting greens and tees from an alignment aid designed on the new Soft Feel and Soft Feel Lady thus ensuring a better aim.

The new Soft Feel and Soft Feel Lady balls will be available in September 2014 for the modest sum of 24.99 Euros per dozen.

The Soft Feel are available in “Pure White” and “Tour Yellow” versions to optimize their visibility in flight.

The Soft Feel Lady will be available in "Pure White" and "Passion Pink".

And if you are patient, more details will be available on the site www.srixoneurope.com from 1^er October.

SPECIFICATIONS: SOFT FEEL model

• Construction: 2 pieces
• New design of 344 cells
• Compression: 72
• Outer shell thickness: 1.8mm
• Core diameter: 39.1 mm

SPECIFICATIONS: SOFT FEEL LADY model

• Construction: 2 pieces
• New design of 344 cells
• Compression: 59
• Outer shell thickness: 1.8mm
• Core diameter: 39.1 mm

Srixon Sports Europe, based in the charming city of Alton in England, has been distributing Srixon balls in Europe since 2001 and is a subsidiary of the Dunlop Sports Company Limited group.

Srixon is number 1 in sales of 2-piece balls in the United Kingdom.

The AD333 is the best-selling 2-piece ball in France since March 2013.

And that's not all, Dunlop Sports Company Limited is also number 1 in club sales in Japan, the second largest market in the world and the holder of the largest number of patents related to technology associated with golf balls.

Srixon is a registered trademark of Dunlop Sports Company Limited. Dunlop Sports Company Limited is a company of the Sumitomo Rubber Industries Group.