Ishii brings 25 years of golf product development experience, including 15 years with Nike Golf, during which he was responsible for the design of every Nike ball. To date, 25 major championships have been won by athletes with whom Ishii has worked on the design and manufacture of golf balls.

Callaway is an innovative brand in ball development, with products like Chrome Soft and Supersoft exceeding golfers' expectations for feel, distance control, spin. According to Golf Datatech, Callaway is the golf ball brand that records the strongest growth since 2013.

"Adding Rock to our already exceptional ball research team will enhance our ability to study new construction methods and improve our evaluation of golf ball performance, which will allow us to improve the performance of golf balls. products for golfers at all levels »said Alan Hocknell, CEO of Callaway.

As other golf companies consolidate their resources, Callaway is investing to continue to bring new innovations and better performing products to market. Last month, Callaway acquired Toulon Design, a club maker specializing in premium putters that wonderfully combine beautiful design with performance technology.

Chip Brewer, President and CEO of Callaway Golf added: “By investing more in research, at a time when we believe others are or will be forced to back down, we see this as a great opportunity to strengthen our technical position and build for the future. "

To know more : www.allawaygolf.com