PPG (NYSE: PPG), a leader in coatings and specialty materials, announced today that it will partner with the Omega European Masters. PPG will have the right to use the European Tour (professional golf tournament for men) brand in Switzerland, distributed to 497 million households worldwide, via 36 distribution channels. 

Photo: DR

The Omega European Masters, which will be held from September 7 to 10, at the Crans-sur-Sierre golf course in Crans-Montana, Switzerland, is one of the most prestigious golf competitions to be played on European soil. The PPG partnership includes a personalized presence within the tournament spectator village.

Leader of the coating of golf balls, PPG confirms with this announcement its desire to get closer to the sports world.

« PPG and golf has a long history. PPG collaborates with golf ball manufacturers such as Acushnet, which manufactures the Titleist high performance ball and provides innovative coatings, allowing the player to combine distance and precision. Said Jean-Marie Greindl, President of PPG in Europe. " The Omega European Masters allows us to interact with our clients in a dynamic environment and demonstrate how PPG innovates to further improve golf performance. »

Yves Mittaz, Director of the Omega European Masters Golf tournament, says, " PPG has a connection to the world of golf which makes this partnership evident. The brand has an innovative approach and has been a key driver in improving the technical standard of golf. We look forward to working hand in hand. »

For more information on PPG, visit www.ppg.com.