The American circuits, the PGA Tour and the LPGA Tour, thus formalized their alliance last Friday.

Their ambition is to pool certain dates from their respective calendar in order to "To improve the promotion and development of golf" .

In short, the two most important world circuits in terms of global endowments, will coordinate and coordinate their schedules in order in particular to optimize the global communication, marketing campaigns, TV broadcasts and other digital resources. For Jon Podany, marketing director of the LPGA, this merger is a real opportunity and will offer even more visibility to women's golf already widely publicized across the Atlantic.

Combine common tests

The United States intends to develop the concept. In Europe, the European Tour and the Ladies European Tour have already started to apply this principle, probably for the same reasons, during the Hassan II Trophy week and the Lalla Meryem Cup, on the two courses of the Royal Golf of Dar Es Salamqui , in Morocco. Several events on the PGA and the LPGA will join forces in 2016, where players will compete in geographical areas close to their respective tournaments.

In the order of things

Tim Finchem, the boss of the PGA Tour, sees this rapprochement as obvious: “Our organizations have in common a long collaboration for the development of our sport, of our cooperation to bring golf back to the Olympics as members of the International Golf Federation to our collaboration within the World Golf Foundation to develop golf. Getting more involved in common goals with the LPGA seems a natural consequence to me. ”