This new identity aims to strengthen the international identity of the brand, which displays its ambition to become the European leader in the sector.

The objective of this name change is to better reflect the renewed vision of this sport, the strategy of international conquest, but also the expertise of its professional teams and the innovative solutions of UGolf aimed at making the practice of golf accessible.

First individual sport practiced in the world, golf is a fast growing activity in France.

« We are proud to be the driving force behind the opening of this wellness sport to as many people as possible. With our brand UGolf, golf will break the clichés that have been carried for too many years on this popular sport "Says Pierre-André Uhlen, CEO of UGolf.

« In just a few years, UGolf has largely established itself on the French market. It is now time to deploy this model made in France at the international level and therefore to have a name more easily understandable by non-French speakers. "Says Eric Duval, Founding President of the Duval Group.

To support this name change, the 50 UGolf clubs will open their doors today to conduct more than 10 free initiations throughout France.

To know more : www.ugolf.eu