The companies GOLF CHALLENGE, PIGUY SPORT and DUCHELL BV sign a memorandum of understanding organizing their merger, de facto creating the French leader in the distribution of golf equipment and equipment for driving ranges and courses in Europe.

Birth of the French leader Piguy Golf Challenge

Photo: DR

The General Management of PIGUY GOLF CHALLENGE is entrusted to Mr. Jean-Jacques WOLFF, former player and captain of the French golf amateur team, thus perpetuating a solid tradition. Indeed, Piguy Sport has long been directed by Philippe Ploujoux, also captain and member of the French teams and the first French to have won the British Amateur.

From the end of 2017, Piguy Sport and Golf Challenge will merge in France to form a single entity whose commercial name will be PIGUY GOLF CHALLENGE. In parallel, Duchell, based in the Netherlands, will become a 100% subsidiary of Piguy Golf Challenge. The final act will be finalized by December 31, 2017.

PIGUY GOLF CHALLENGE will rely on the technological advance of its B to B ordering platform and on the European presence of DUCHELL to offer golf brands modern and turnkey distribution solutions on the European market.

The purpose of this new entity is to better serve customers by offering them high-performance golf equipment at the best price, thanks to the pooling of purchases and strong expertise in sourcing. The distribution network set up by Duchell will promote the international development of the new group.