From September 15 to 18, evian® is blowing the Live Young spirit at the Evian Championship, the 5th and last major world women's golf tournament to be held on the Evian Resort Golf Club. Once again this year, evian®, a major partner of the tournament since 1994, is creating the event with its new ambassador Lydia Ko and new activities for the general public. Performance, creativity and fun on the program!

LIVE YOUNG @ The Evian Championship 2016

Photo: DR

Lydia Ko, the new evian® ambassador

March 2016, Lydia Ko becomes the brand's international sports ambassador. World number 1, silver medalist at the Olympic Games in Rio and winner of the Evian Championship 2015, the 19-year-old prodigy dominates women's golf, infusing it with her joie de vivre and her daring. Lydia Ko's enthusiastic youth, her way of fully living sporting excellence in all humility, her connection to others and her international footprint largely echo the Live Young spirit of evian® and her commitment to a lifestyle. healthy and balanced.

September 2016, evian® plays with the personality full of freshness and spontaneity of Lydia Ko. In line with its famous campaigns signed BETC (Roller Babies in 2009, Baby & Me in 2013, BabyBay in 2016), the brand creates the baby of the champion captured by photographer Jean-Yves Lemoigne and thus breathes new energy into golf standards. Lydia Ko's baby is notably available in the prestige evian 50 cl bottle.

Fan Zone evian®, the place to be

A brand new space created in the heart of the Evian Championship Village, the Fan Zone takes the public to discover the other side of evian®, around a friendly bar in the colors and flavors of the new evian® Fruits & Plants. A place to soak up the Live Young spirit, watch the tournament on a giant screen, or even meet Lydia Ko during a signing session.

An animation in virtual reality, the evian® 360 ° Baby Surf experience, designed by the agency Versus Fully Tailored Creation, will offer a fun and crazy immersive experience in a 360 ° wave. A real dive into the surfing world of the latest evian® Baby Bay ad. In the skin or rather the combi of a baby, visitors can perform the mythical figures of surfing.

Finally, evian® celebrates all players of the Evian Championship with a new limited edition. On a 75 cl glass collector bottle are engraved the first names of the contending champions.

To know more : www.evianchampionship.com