It is always an event at the launch of the Evian Championship, the 5th Major in women's golf in the world: the revelation of its poster. This year, it is the world number 1 itself, Lydia Ko, winner of the 2015 edition and central character of the poster, who created the event by revealing the 2016 visual on twitter, yesterday at occasion of his 19 years. A reveal like the tournament, offbeat, avant-garde and perfectly in tune with the codes of this young generation of successful champions.

20160426_EvianChampionship_ AfficheIncarneeReveleeparLydiaKo_01World's youngest number 1 in golf history, youngest player to have won two Majors, including the 2015 Evian Championship, Lydia Ko, just 19, logically embodies the spirit and visual identity of the tournament in which she is the main subject. Built around the young prodigy, the 2016 poster encapsulates the three key words that support her creative approach: epic, dynamic and modern.

  • Epic: the graphics are inspired by the codes of social networks, association of elements which form a whole, metaphor of the epic character of the tournament.
  • Dynamic: the gesture of golf, powerful in the middle of the finish, and the attitude of Lydia Ko, concentrated and authoritarian, are carried by a geometric approach which gives natural energy.
  • Modern: minimalism and simplicity, which fit into the contemporary landscape of current graphic codes, underline the avant-garde side of the tournament.

On the occasion of her 19 years, yesterday, Lydia Ko had the premiere of the 2016 poster. A surprise that she shares with her community on twitter

About the Evian Championship 2016

The Evian Championship, 5th Major of the Grand Slam of Women's World Golf, the last of the season, takes place from September 15 to 18, 2016, on the course of the Evian Resort Golf Club. The tournament, won last year by world number 1 Lydia Ko, brings together the 120 best players in the world. It is supported by the Sponsors Club, composed of loyal partners and involved in the heart of the event. This year, the Sponsors Club is getting stronger. Official partner last year, American Express Global Business Travel joins the ranks of the major partners of the 2016 edition alongside Rolex, Evian, Société Générale, Lacoste and Renault / Infiniti.

To know more : www.evianchampionship.com