Once again this year, the marketing structure of the Lacoste Ladies Open de France is expanding, which allows the tournament to grow. Alongside Lacoste, title partner since 2011, new sponsors such as BMW, Accor Hotels and Nestlé are joining the event, while others are stepping up their support. Overview of these partners who allow the event, organized by FFGolf Production, to be one of the most popular with players and the public.

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Photo: DR

For the fifth consecutive year, Lacoste is the title sponsor of the Lacoste Ladies Open de France. Initiated in 2008 with the status of simple partner, this support is all the more legitimate since the event has been taking place since 2012 at the Chantaco golf course, the stronghold of the Lacoste family in the Basque Country. For the first time this year, a boutique will sell the crocodile brand products within the growing Tournament Village. Saturday, moreover, will take place a highlight of the week: the Clinic Lacoste, during which the players sponsored by the brand will demonstrate their club skills in hand in front of 300 young people brought together by the Aquitaine golf league.

No change either at the level of the major partners, among which still appear Richard Mille and Generali. For its third year of association with the tournament, the watchmaker will once again present a watch to the winner, the luxurious model RM 007 Titanium. For its part, the insurer will organize the Monday preceding the tournament, on the Chantaco course, the final of the Generali Golf Tour, a national amateur circuit intended in particular for its customers and employees.

The third level of sponsorship, that of official partners, sees the arrival of BMW, Accor Hotels and Nestlé alongside Schweppes. The German car manufacturer, very involved in the world of golf in France and around the world, will provide the service of courtesy cars during the tournament. The hotel chain, already a partner of the Alstom Open de France, becomes the official hotel for the event. Finally, the food group will present its new Nescafé Dolce Gusto products as well as its Fitness cereals. The other partners present in the Village will be the Hassan II Trophy Association, the equipment manufacturer Srixon, the artist Hubert Privé and the Tous à l'École association.

Finally, the Lacoste Ladies Open de France would not be the big event it is without the never-ending support of its institutional partners, the city of Saint-Jean-de-Luz and the Aquitaine region. Without forgetting, of course, the French Golf Federation, creator of the event in 1987, which today supports financially and sportingly, through its aid to the tournament, the development of French women's golf in general.

To know more : www.opendefrancefeminin.fr