Lacoste becomes the Official Partner of the LPGA KEB-Hanabank Championship
Nice double for the Crocodile brand which reinforces its presence in the world of women's golf and on the South Korean tour.

20150910_Lacoste_KEBHanaBank_01Lacoste will be the exclusive clothing partner of the tournament, whose Crocodile brand will dress marshals and officials.

This three-year partnership also includes the installation of a Lacoste boutique in the sponsors' village and strong brand visibility on the course.

With a unique heritage in the world of sport, based on its origins and its creator: the famous tennis champion René Lacoste, the Crocodile brand has an active policy of partnership in the field of sport.

The values ​​of Lacoste: joie de vivre, elegance and authenticity are today borne by players and ambassadors such as Cristie Kerr, Azahara Munoz, Yani Tseng, Gwladys Nocera, Charley Hull, Alexander Levy, Raphaël Jacquelin, Lorena Ochoa, Patricia Meunier -Lebouc, Jose-Maria Olazabal and Jean Van De Velde.

The brand perpetuates its history throughout the world and all year round by its presence in many major events in Tennis and Golf such as the Evian Championship, the Alstom Open in France, the LACOSTE Ladies Open in France, the trophy Hassan II and the Lalla Meryem Cup.

About Lacoste:

For Lacoste, life is a magnificent sport!
Since the creation of the first polo shirt in 1933, Lacoste has relied on the authenticity of its sporting roots to bring optimism and elegance all over the world thanks to its unique and original universe for women, men and children.

Aiming to be the benchmark player in high-end casual wear, the Crocodile brand is now present in 120 countries through a selective distribution network. Two Lacoste products are sold every second around the world.

Lacoste offers a full range of products: clothing, leather goods, perfumes, shoes, glasses, household linen, watches and underwear, the development of which meets the brand's high requirements in terms of quality and responsibility.

An international group of 10 women and men, Lacoste generated sales of 000 billion.

For more information : www.lacoste.com

About LPGA KEB-Hanabank Championship:

The LPGA KEB-Hanabank Championship is the only LPGA event held in South Korea and this year marks the 6th anniversary of the partnership with the Hana Financial Group.

A leading financial group, Hana Financial Group is the national leader in South Korea after the recent merger between HanaBank and the Korea Exchange Bank (KEB). With the largest network in Korea and its unprecedented leadership in the South Korean economy, Hana Financial Group is focusing all its resources on further improving the tournament this year.

For more information: www.kebhanabankgolf.com