Lacoste's partnership with this major event in the world of world golf is part of the brand's strategy to showcase its sporting heritage. In addition, it is the first time in the history of the Presidents Cup that a brand has dressed both teams.
“Lacoste has an authentic sporting history with golf which is an integral part of its DNA. Our partnership with the Presidents Cup naturally positions us as a benchmark in the world of golf, particularly in the United States market ”; said Joëlle Grünberg, President and CEO of Lacoste North America.

“Lacoste is happy to collaborate with this prestigious tournament which will take place near one of our main markets, New York. "

As part of this partnership, Lacoste will equip the American and international teams with their caddies, as well as the staff of the PGA TOUR and the Presidents Cup. The VIP guests, the Presidents' Committee, the Honorary President, the Match Committee, the Organizing Committee, the Am-Am participants as well as the honorary members will also be dressed. Lacoste is creating a co-branded Presidents Cup collection for the tournament, with the participation of captains and players. The collection will be available for purchase on site during the tournament, in Lacoste stores in the United States and on lacoste.com.

In addition, the brand will feature prominently in a 6000m² retail space in the official Presidents Cup store. It will also host a VIP store concept inside the Liberty National Clubhouse, which will be open exclusively to athletes, VIP guests as well as Liberty National members. The two outlets will offer the co-branded Presidents Cup collection as well as a selection of clothing.

During the Presidents Cup 2017, Lacoste will also have a presence at the Presidents Cup Fan Experience, the Oculus event space at Westfield World Trade Center, where the company recently opened a new store.

The 2017 Presidents Cup is a prestigious team match play competition that will take place at the Liberty National in Jersey City, New Jersey, from September 25 to October 1, 2017. Renowned as one of the most prestigious golf courses in the world, the Liberty National is located along the Hudson River, with stunning views of the Statue of Liberty, Ellis Island and the Manhattan skyline.

Lacoste is represented by more than a hundred tennis and golf champions in more than 20 countries with in particular, Alexander Levy, Raphaël Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz and Gwladys Nocera among others. The brand strengthens its golf-to-tennis heritage through sponsorship of world-renowned tournaments including the French Open, Miami Open, Barclays ATP World Tour Finals, Alstom Open de France, Evian Championship and Lacoste Ladies Open de France.

To know more : lacoste.com