Since its launch in March 2014, DNA has quickly become a best seller of golf shoes. This year, this model much appreciated by professional players takes advantage of several technological evolutions to guarantee always as lightness, comfort and performance.

The new DNA is equipped with the new TourLock ™ Cleat System, a crampon fixing technique that ensures maximum grip on all terrains while allowing to keep the finesse of this shoe with the very rounded Nitro Pointe shape with a front- slightly tightened foot, but a standard instep, and a slightly narrow heel. The SnugFit tongue has also been revised to ensure a perfect fit, optimal comfort and increased resistance.

“We were faced with a real challenge which consisted in having to improve one of our most popular models and I think that we succeeded, says Doug Robinson, Vice-President of Development and Design at FJ. The opinions of Tour players have greatly helped us to increase the performance of this new DNA which also offers the advantage of being customizable via the MyJoys program. ”

MyJoys offers no less than 9 million possible combinations of personalization, whether with exotic leather shades, flags, logos and even monograms. The new DNA MyJoys is available from 38 to 51. The customization choices include four basic colors (black, gray, navy, white) and twelve new colors of microfiber MyJoys leather including metal blue, royal blue, platinum black, silver fluid, black metal or even the white silver Sphinx.

"By integrating the new DNA into the MyJoys program, we are responding to the expectations of fans of this model who dreamed of being able to personalize their DNA since the launch of the first generation two years ago "Explains Rita Lepage, Marketing Director of the MyJoys program. In its standard version, the new DNA is available in White / Platinum, Black and White / Blue (Boa).

For more information :www.footjoy.com.fr