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Inci, 26, the new Callaway ambassador has continued to retain her playing rights on the Ladies European Tour, while becoming a highly respected analyst, commentator and presenter on Sky Sports' golf coverage.

Before building a successful career in front of the camera, Inci made a name for herself as an up-and-coming natural talent in the game.

She received a scholarship to Wentworth in Surrey, where she became the youngest women's club champion at just 15.

Inci Mehmet also represented England throughout her career, as part of the Elite England Golf Girls Squad, and later progressed to the women's team.

"This partnership is so enjoyable and I'm incredibly proud to be a Callaway Brand Ambassador", said Inci. “I've played with Callaway gear for most of my gaming career and loved it, especially since the launch of Jailbreak technology. Having the company's aspirations align with mine means it gives us the freedom for the relationship to flourish, targeting exciting new projects together.”

The new relationship between Callaway and Inci kicks off with the series “Get Into Golf” by Slingsby Gin. This six-part series is dedicated to new golfers, where Inci shares helpful tips on how to take your game from the driving range to the golf course. The series will be shared on Callaway Europe and Slingsby Gin social media over the coming weeks.

Neil Howie, President and Managing Director of Callaway EMEA, added: “Inci is a breath of fresh air in the world of golf and we are proud to welcome her as an ambassador. She has an incredible work ethic, a bright personality, and we look forward to working with her across our market-leading brands to engage new audiences. »

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