Through its campaign "To make you prefer the plane", produced by the communication agency Les Gaulois, HOP! Air France wanted to position itself as the benchmark for mobility on short-haul routes.

To make you prefer the plane - Top / Com d'Or “media strategy” category

20151016_HOPwinTopComGold_01Through his campaign "To make you prefer the plane", produced by the communication agency Les Gaulois, HOP! Air France wanted to position itself as the benchmark for mobility on short-haul routes.

In the end, more than 160 advertising creations were produced, with a message adapted to each city. This entirely geolocated device has been implemented in more than 45 cities in France, to be as close as possible to the airline's current and potential customers.

The message was used on numerous complementary media: national daily press, magazine, professional, regional daily press, local media, free press, and posters.

At the same time, street-marketing operations were carried out in the form of a “clean tag”, messages affixed to the bikes, medias in cafes near the stations with digital actions such as activating a message on the mobile of people crossing stations. This campaign was buzzing up to social networks where the hashtag #JePrefereLAvionBecause has been picked up by Internet users, to the point of creating a virtual "battle" with the competition.

The Top / Com highlight the communication strategies and actions of brands and consumer products in their commercial and promotional approaches. The trophies are awarded to the best communication operations of the year by juries of professionals working in "marketing" and "communication" services.

To know more : www.hop.com