Helen Alfredsson © Tristan Jones / LET

Helen Alfredsson will be the Ladies European Tour Ambassador and will work closely with the CEO, President and the Players Council to promote the organization, acting as a bridge between the Council and the Members.

A life member of LET, Helen joined the Tour in 1989 and competed in 25 seasons before retiring from competition in 2013 at the Helsingborg Open in her native Sweden. During her career as a player, she racked up 21 world victories, including a major: 1993 Nabisco Dinah Shore, as well as her first victory at the Women's British Open 1990 and three Evian Masters titles.

Helen has competed in eight Solheim Cups, including the inaugural competition in 1990 and made her last appearance in 2009, having captained the 2007 European squad at Halmstad.

“I am honored to be the first President of the Ladies European Tour players and I am very happy with this opportunity to work as part of the team with the CEO and President. Our diverse skills complement each other and together we can bring a new approach to LET. I am delighted to be able to return something to the tower after all these years and to be able to represent the members as president. "

Mark Lichtenhein - Photo: DR

As Chairman of the Board of Directors, Mark Lichtenhein will be responsible for the development of the Tour and its international business activities. He brought considerable business experience to the role, having worked for the PGA European Tour for 16 years, during which time he played a pivotal role in the delivery of the European Tour's global television product, including the Ryder Cup, to all international markets. Mark worked closely with the organization on a number of projects before joining the LET Board of Directors in December 2015. Mark is also the current Chair of the Sports Rights Coalition (SROC).

Mark Lichtenhein said: “It is a great privilege to be elected President of LET at this exciting time for women's golf, especially given the unique position of golf as the only Olympic sport that Europe plays as a team. I look forward to working closely with the Board of Directors and Tour leaders to take advantage of the opportunities available to us. "

Ladies European Tour CEO Ivan Khodabakhsh welcomed the two nominations. “The unanimous decision of all directors to choose Helen Alfredsson as DRD player president and Mark Lichtenhein as president is great news for our organization. Their combined management expertise, commercial experience, strength of character and influence in the world of golf will give everyone on our Tour. I am delighted to personally welcome Helen as our President and Mark as our new President and look forward to working with them as we continue to build the success of the Ladies European Tour both in Europe and globally. on behalf of our members. "