Callaway announced this week the launch of Callaway Customs, a personalization service that gives every golfer the opportunity to distinguish themselves by customizing their own wedges.

Starting with a Callaway MD3 Milled or MD Forged Wedge as a "blank canvas" (in Satin Chrome or Matte Black), golfers can put their design skills to work with a fully interactive online configurator, that will help them create the wedge of their dreams.

Seven zones can be customized on each clubhead, with basic and advanced stamping options, including letters, numbers and symbols in a variety of styles and in a choice of 12 colors. Additionally, the four weight ports on the back of each Callaway wedge can be individually customized from eight different color options.

Loft, rebound, cast, travel angle and shaft length can all be custom-selected, as can grip and shaft choice from a host of premium options.

To take a look at the online configurator, click here.

Once ordered, it will take three weeks - an expert designer from the Callaway Club will be assigned to create each layer to the exact specifications desired by the customer.

“We have seen that professional players are fully embracing custom wedges, but now it's our customers' turn to get started”said Dr. Alan Hocknell, senior vice president of research and development, Callaway Golf.

"Whether you want to pay homage to the colors of your national flag, mark your own initials on your wedge, or even create something really awkward, anyone can do it with Callaway Customs - a first in the golf industry", he added.

For more information : www.callawaygolf.com