Coach today presents its 2018 Christmas campaign entitled "Lights, Camera, Holiday. »We discover Selena Gomez, the muse of the brand, auditioning with a group of happy animated characters to land the role of the season: appear in Coach's Christmas window! At the heart of this playful and irreverent campaign, tradition, gifts and good humor are king.

Coach presents his Christmas campaign "lights, camera, holiday" with Selena Gomez

Photo: DR

The campaign consists of a series of animated videos written and directed by the duo Henry and Del, of Supermarket. Filmed without pretension, and the narrative a bit wacky, the footage shows Selena and her new friends casting for a role in the brand's showcase.

Coach is launching a paper version of the campaign today. We discover Selena getting out of a retro car with the Parker bag in her hand. New York and its Christmas magic are, of course, in the background.

Coach called on his team of long-standing collaborators for the campaign: photographer Steven Meisel, artistic director Fabien Baron, makeup artist Pat McGrath and hairdresser Guido Palau.

Coach is a flagship house of accessories, ready-to-wear, shoes, perfumes and contemporary luxury eyewear. Founded in 1941, Coach is renowned for its artisanal quality and its undeniable New York style. The brand approaches design with a new eye, a strong vision that rethinks traditional luxury and adapts it to today's needs. The Coach product line is available in 55 countries around the world, through a network of boutiques, distributors, franchises, airport shops, and on Coach.com.

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