Posted on November 8, 2018 in Life Style, Luxury.
Coach presents his Christmas campaign: "lights, camera, holiday" with Selena Gomez
Coach today presents its 2018 Christmas campaign entitled "Lights, Camera, Holiday. »We discover Selena Gomez, the muse of the brand, auditioning with a group of happy animated characters to land the role of the season: appear in Coach's Christmas window! At the heart of this playful and irreverent campaign, tradition, gifts and good humor are king.
The campaign consists of a series of animated videos written and directed by the duo Henry and Del, of Supermarket. Filmed without pretension, and the narrative a bit wacky, the footage shows Selena and her new friends casting for a role in the brand's showcase.
Coach is launching a paper version of the campaign today. We discover Selena getting out of a retro car with the Parker bag in her hand. New York and its Christmas magic are, of course, in the background.
Coach called on his team of long-standing collaborators for the campaign: photographer Steven Meisel, artistic director Fabien Baron, makeup artist Pat McGrath and hairdresser Guido Palau.
Coach is a flagship house of accessories, ready-to-wear, shoes, perfumes and contemporary luxury eyewear. Founded in 1941, Coach is renowned for its artisanal quality and its undeniable New York style. The brand approaches design with a new eye, a strong vision that rethinks traditional luxury and adapts it to today's needs. The Coach product line is available in 55 countries around the world, through a network of boutiques, distributors, franchises, airport shops, and on Coach.com.
To know more : https://fr.coach.com/