Present in France for 20 years, Bluegreen aims to revive the practice of golf in France. With the organization of the Ryder Cup to be held in France from September 25 to 30, 2018 is indeed a major year for this sport, and a great opportunity to revitalize the French market, which is suffering from a stagnation in the number of practitioners for several years.

Bluegreen challenges conventional wisdom related to golf (considered expensive and reserved for an elite *) and offers a new experience in the practice of this sport, in line with the expectations and aspirations of customers and new consumer uses: more accessible , more fun, faster, more digital ... At the forefront of innovation, Bluegreen is launching 5 new activities across its network: MiniGolf, Pay as your play, Perfect Line, Afterwork and Stadium. These activities are currently deployed at 6 pilot sites in France and will be generalized to all 49 golf courses in the network at the end of 2019.

To support this transformation, Bluegreen is acquiring a new identity and a new brand signature, "Everyday is a Bluegreen day", which reflects this new golf experience.

“Bluegreen's ambition is to revive the practice of golf in France. The organization of the Ryder Cup in France offers tremendous visibility to this sport. As a French leader, we innovate in order to offer a new experience in the practice of this sport, in line with customer expectations and new consumer habits. The launch of new, more accessible and more fun activities reflects our ambition. "  Manuel Biota CEO of Bluegreen

* 60% of French people think that this sport is reserved for a certain elite, SportLab 2012 study.

For more information : bluegreen.com