With more than two million practitioners, yoga is fashionable in France. And that's good, because this discipline has many benefits on the body and the mind! The breathing and posture exercises that are the basis of yoga indeed improve digestion, heart health and chronic pain. Studies have also shown that yoga alleviates depressive symptoms and relieves stress.

Clara Daviet, founder of the brand and creator of the collections, is the first user of her clothes. Photo: DR

But yoga is not just a physical practice: it is also an art of living, a philosophical and spiritual discipline, which pushes us to take breaks and allow ourselves to take time for ourselves. The goal is to change our mentality and find our true identity.

It is to make yogistas-yoginis aware of the environment and respect for it and to meet the needs of yogistas in search of a yoga dressing room and yoga outfits in line with its original values ​​that Clara Daviet created Balasana®.

Balasana® is a young brand whose first collection imagined by Clara Daviet, launched in December 2017, met with real success.

Many famous teachers, yogistas and bloggers (Loovida®, Rosalie Debesse…) were won over by Balasana®. Yoga teacher Lola Mallein was chosen to be one of the Balasana® ambassadors and the Yogi.Lab platform, created by Tiph'enjoy, is also a partner of the brand.

But yoga enthusiasts are not the only ones to appreciate Balasana®: the brand arouses the interest of many women sensitive to the environment and Made in France, who make it a point of honor to consume responsibly. Following the success of the first collection, Clara is already designing the second collection awaited by “the community” Balasana®.

Photo: DR

Balasana®: a responsible brand

Balasana® is a brand specializing in yoga clothing for women, which plans to launch two collections a year. Top of the range, it combines elegance and well-being with an environmental impact.

Clara Daviet, the designer, explains:

We only have one life. I created Balasana® with the carelessness of a child, and fortunately, because otherwise I would never have dared. You have to get out of your comfort zone and dare to dream. It can be scary, but if we use and transform that fear into motivation and energy, we are all capable of doing great things and changing the world.

Respect for self, others and our environment is a value rooted in the philosophy of yoga; it is also valid for clothing, which today represents a significant and significant source of pollution.

Balasana®: a committed brand

Balasana® puts its values ​​into practice through several actions:

  • Its collections are all made in France and made with fabrics also made in France. The collections are eco-designed with fabrics made of synthetic or natural fibers. All are certified standard 100% OEKO-TEX, that is to say without substances harmful to the environment and to man.
  • In order to minimize the waste produced by Balasana®, the brand's labels are made of seeded paper and orders are sent in linen bags. In the interests of saving paper, invoices are only sent by email.
  • The brand is currently looking for a workshop promoting professional reintegration for the manufacture of shipping pouches.
  • Within five years, the founder also plans to open a hot yoga studio on the Côte d'Azur, which would use an ecological heating system, and which would also offer a showroom and a "healthy" restaurant and cafe area. , all from a zero waste perspective

Focus on the Balasana® collection

Photo: DR

"Le Dramont" legging pants These leggings are perfectly suited to the practice of dynamic yoga thanks to the absorption of sweat and quick drying (Hydrosoft® treatment). It is easy to put on, and very comfortable to wear: optimized elasticity, flattering support, second skin effect.

Photo: DR

La Gatieres bra: This bra allows you to practice yoga comfortably while remaining at the forefront of fashion thanks to its set of thin straps. Entirely designed and manufactured in France, this bra, which acts like a second skin, is suitable for all types of yoga, to perform the most difficult postures with complete peace of mind!

Photo: DR

Le Callian Sweater: Designed to prolong well-being throughout the day, this ivory-colored organic fleece sweatshirt has a fitted cut for optimal comfort. Ideal for recharging your batteries after a more intense yoga session!

About Clara Daviet

Originally from Vendée, Clara Daviet has an atypical career. Very comfortable in human relations and exchange, she studied hotel management in Paris, then worked in the luxury world, for Dior at the Plaza Athénée and for La Prairie at the Bristol Paris spa. It was in Australia that she began yoga, a discipline that perfectly matches her idealistic, selfless and perfectionist personality. This discovery makes him want to change his life. Back in France, she leaves the capital for the sun of Cannes and deepens her yoga practice, which was originally purely physical.

I had not yet passed the course of mental exercise, and the letting go that it implies. Then, I wanted to do a job that made me vibrate and that corresponded to my vision of life, by creating an altruistic, authentic and human company.

Clara then imagines and creates comfortable, elegant and creative yoga clothes. The Balasana® project is taking shape: Clara combines her passion for yoga and her original values ​​with her love for the environment and ecology.

We only have one life. I created Balasana® with the carelessness of a child, and fortunately, because otherwise I would never have dared. You have to get out of your comfort zone and dare to dream. It can be scary, but if we use and transform that fear into motivation and energy, we are all capable of doing great things and changing the world.

Learn more

Website: https://www.balasana.fr

Instagram: https://www.instagram.com/balasana_officiel/