In the background, a garment, the striped sweater, at the heart of their history. Designed with the collaboration of the firm Nelly Rodi, this collection offers a sporty and relaxed line inspired by the iconography of Deauville, its symbols and its colors.

Deauville and Armor Lux invited Agnès b. - faithful to Deauville and its cultural commitment - to design a capsule within this collection. The three brands signify their shared desire to highlight French creativity, know-how and interpersonal skills.

The capsule collection will be on sale in April in a selection of Armor-Lux stores (Deauville, Granville, Paris, Plaisir, Quimper, Dinard, Saint-Grégoire… and agnès b.

Deauville products by Armor Lux will be sold in the Armor Lux network.

Deauville

Identity, history, economic forces, heritage, quality of life, landscapes, since its creation, Deauville has been highlighting its territory in a search for permanent attractiveness.

In 2007, Philippe Augier, Mayor of Deauville, noted that the Deauville brand is too often diverted in favor of private interests unrelated to the territory. He organizes the legal protection of the Deauville name and at the same time works on the development of brand licenses and derivative products that are meaningful for the city.

The stripe at the heart of the collection

While opening a boutique in Deauville in 1913, Gabrielle Chanel was inspired by the city's ambiances and her dress codes. Among other things, the marinière, worn by fishermen on the quays of Deauville then enters its collections intended for women.

Deauville bases its economic strategy on the development of responsible tourism: heritage protection, quality of reception, creation of high-quality tourism infrastructures, event policy with a cultural and sporting vocation, search for new forms of tourism, support for forums and meetings that make things happen.

The Deauville brand aims to promote Deauville and generate revenue to support the development of its territory. It highlights projects, equipment, events that bring its territory to life. It can be shared by all those who contribute to the development of the city and its attractiveness.

Armor Lux

Jean-Guy Le Floch took over Armor Lux in 1993, with his childhood friend, Michel Gueguen. Since then, they have pursued an offensive and responsible strategy to preserve jobs and industrial tools on French soil. Armor Lux is a traditional company rooted in its territory and today perpetuates an art of living, exceptional know-how, a brand and quality clothing. A Living Heritage company since 2010, Armor Lux continues to write the pages of its history thanks to authentic values ​​shared by its employees and appreciated by its customers. In a globalized and ethically sensitive sector, Armor Lux has made strong commitments in favor of maintaining employment, human health and the environment. Meeting Deauville is a great adventure based on the desire to develop and shine internationally thanks to a brand that respects everyone's history, values, identity and territory.

Remember that Armor Lux is: 77 years of existence, € 95 million in turnover, 550 employees and 3 factories in France, 60 shops and values: quality, innovation and ethics.

Agnès b.

Agnès b. Since its inception, it has created a wardrobe made up of timeless pieces, defined its own stylistic vocabulary by mixing classic codes with street fashion.

In 1966, the stylist created a striped T-shirt for the film "Who are you Polly Maggoo?" The striped T-shirt appeared in its collections in 1977 and quickly became one of its signatures.

Since the creation of her brand, agnès b. defends French know-how. Present at the Deauville Festival every year, it has also always supported cinema ...

The agnès b., Armor Lux, Deauville collection therefore seemed obvious to agnès, when Armor Lux and Deauville invited her as “guest designer” for the summer 2015 collection.

She has a passion for cinema in common with Deauville

This passion can take the form of T-shirts to support a film, exhibitions related to cinema, film posters to decorate its shops, assistance to many international festivals. Cinema is also a source of inspiration… love of black and white, relaxed new wave elegance, graphic cuts and fashion films are all tributes to Agnes in cinema.

At the American Film Festival, Agnès b. was the 2nd personality in the world of the arts and letters to discover and share, through a selection of films of his choice, his preference for cinema, his personal America.

Place and date

Parade at 12 noon on the Deauville boards. Free access.