Alexandra Armas has been confirmed as Permanent Managing Director of the Ladies European Tour (LET), reporting directly to the LPGA-LET Joint Venture Board of Directors, chaired by LPGA Commissioner Mike Whan.

Alexandra Armas appointed general manager of LET

Alexandra Armas and Mike Whan - © Ladies European Tour

Alexandra Armas took on the role of interim CEO (CEO) at the start of October 2019, working closely with the Board of Directors to complete the 2019 season and establish the 2020 schedule, which will be announced on Friday. She previously served as the Executive Director of LET from August 2008 to December 2012.

“Every great team needs a great leader and we are fortunate to have Alexandra, who has the experience, passion and connections to quickly rebuild the LET schedule and brand”said Mike Whan. “After working with Alexandra during her previous stint at LET and since joining the team in October, I am incredibly impressed with her ability to deal with our various stakeholders and partners with grace and competence. As the interim CEO of the new LET, she has already proven herself and our Board of Directors is convinced that she is the right person to run our business for the long term and to ensure strong growth in the years to come as a as permanent leader of this joint venture ”.

Commenting on her appointment, Alexandra Armas said: “I am incredibly happy to be able to lead the Ladies European Tour at a time which is a real turning point for women's and professional golf. The vision of the LPGA-LET partnership is a completely new endeavor and I firmly believe that we are on the right track to take LET to greater heights. I look forward to working on the evolution of the business to increase opportunities for LET members ”.

Alexandra Armas has worked in the golf industry for 20 years. After receiving a golf scholarship to Wake Forest University and earning a Masters in Commerce, she played on the Ladies European Tour for four years. She has achieved fantastic results in her previous role as Managing Director and although she has since started her own sports marketing business, Alexandra Armas is now ready to take on the next challenge and build on the growth strategy for the long-term and sustainable success of LET.

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