© Morgan Bove

This ceremony, chaired by Nathalie Boy de La Tour, President of the Professional Football League (LFP) and President of the Committee of Experts for this 15th edition, particularly honored football players with CONFORAMA (Sponsor of the year), HYUNDAI (Activation) and STADE DE REIMS (Commercial). Among the other winners, HURRICANE GROUP (Strategy of a rights holder), VOGO (Startup) and MÉCÉNAT CHIRURGIE CARDIAQUE (Coup de cœur) complete the list. Pascal GRIZOT, President of the Ryder Cup 2018 Committee is elected “Personality of the year”.

Nathalie Boy de La Tour, President of the Expert Committee of the 15th SPORSORA Sports Marketing Trophies, President of the Professional Football League (LFP): “The richness and quality of the dossiers presented led to choices that were not always easy. This illustrates the vitality of French sport. We can be proud of all the projects presented and highlighted by the SPORSORA Trophies. "

Olivier Dulac, President of SPORSORA: “The success of the SPORSORA Trophies has been unabated for 15 years and this edition is proof of that. I would like to thank all the candidates for the very high quality of the files presented. "

Magali Tézenas du Montcel, General Delegate of SPORSORA: “This ranking shows once again the dynamism of players in the sports economy. It perfectly illustrates the trends identified by agencies and service providers as part of the SPORSORA guide "Who are the experts in sport business?" ”: Naming, the relationship between sport and entertainment, the emergence of new sports and practices, the role of CSR and even international openness. "

The detailed prize list

Personality of the Year: Pascal Grizot, President of the Ryder Cup 2018 Committee

Pascal Grizot - © Morgan Bove

Pascal Grizot, President of the 2018 Ryder Cup Committee: “I am very proud and very happy to share this SPORSORA award with all those who made the success of this Ryder Cup: the teams of the French Golf Federation and the European Tour, the partners but also the license holders who thanks to their financial support allowed the organization of this great event. "

Trend resulting from the SPORSORA guide for agencies and service providers: International openness

Like other economic sectors, the sports business market is becoming international, thanks to major international events organized in France such as the Ryder Cup. The French know-how is exhibited and exported.

Favorite of the expert committee: Mécénat Chirurgie Cardiaque

Orso Chétochine, Director of Cardiac Surgery Patronage: “3 children have been operated on thanks to the association, a third of which thanks to our presence at sporting events including the Paris Marathon, the 300 Hours of Le Mans, the Tour de France, or even football matches… Sport it changes their life. "

Trend from the SPORSORA guide for agencies and providers: The place of CSR

Sport by nature has an important social and societal role and it is the responsibility of sport stakeholders, organizers, sports federations and sponsors to take this path. These issues are now fully taken into account by all stakeholders.

Sponsor of the year:

This category crowns the advertiser who has succeeded in developing the partnership that is most in line with their strategic or tactical objectives. The award-winning approach will be the most creative, the most transversal, the most successful, the most responsible and the most respectful of the values ​​of the sports organization or the athlete.

• GOLD TROPHY: Conforama - La Ligue 1 Conforama
• SILVER TROPHY: Orange - Orange, a carrier of emotions
• BRONZE TROPHY: Coca-Cola - All gathered around the blues

To revitalize its brand, Conforama wished to make an impression and create a surprise by becoming the title partner of Ligue 1. The brand has positioned itself as an “official equipment supplier for supporters” and is activating its partnership around 3 complementary levers : the rights of the LFP at the national level, the rights with 15 clubs at the local level and a digital ecosystem "Conforama FC" on Twitter, Facebook and Instagram.

Alice Chapuzet, Marketing, influence and partnerships manager CONFORAMA:
“It is the fruit of teamwork with the LFP, the clubs and internal Conforama teams. This SPORSORA award rewards our title partnership and the entire national, local and digital activation system that we lead. "

Trend from the SPORSORA guide for agencies and providers: The development of naming in France

New sources of income for rights holders, new communication techniques for brands and opportunities to transform for the media, naming is becoming a strong trend in the development of the sports economy in France.

Activation:

Photo: DR

This category rewards as well a media, an advertiser, a rights holder or a service provider who has been able to develop a media or non-media activation, original and impactful editorial content, a technologically innovative platform, an original service or product related to a sporting event, a news, a practice or a sportsman.

• GOLD TROPHY: Hyundai - Hyundai Accelerator
• SILVER TROPHY: PMU - Petit Poucet PMU
• BRONZE TROPHY: FDJ - Luck Tour

Hyundai, OL's Premium Partner, enriches its #HyundaiExperience system with "The Accelerator by Hyundai". For each Olympique Lyonnais home match, Hyundai offers fans at the stadium a digital car race on the Groupama Stadium mobile application. All fans of the public can participate to try to attend the meeting on the exceptional Hyundai seats placed at the edge of the field. The race is broadcast live on the giant screens of the stadium. This is the first digital live experience in a stadium in Europe with the fans!

Vincent Bernard, Hyundai Marketing and Communication Director: “A partner of Olympique Lyonnais for 7 years, this SPORSORA award rewards a desire to enrich the fan experience by offering innovative and creative devices. We are delighted to share this award with the Lagardère Sports and Entertainment teams. "

Trend from the SPORSORA guide for agencies and providers: The natural link between sport and entertainment

In addition to the sporting event, entertainment becomes almost as important a proposition as the match itself. It is the advent of lifestyle, fan experience and sportsmanship. The objective is to attract new audiences, especially younger, more family-oriented and more connected.

Strategy of a rights holder:

Photo: DR

This category rewards the sportsman or sports organization, private or public, which has deployed the most creative, the most successful, the most responsible and the most efficient marketing strategy to stand out and develop one or more of its markets (eg: practitioners, licensees, spectators, sponsors, clubs, local authorities, media etc.).

• GOLD TROPHY: Hurricane Group - FISE Hiroshima, a springboard for urban sports
• SILVER TROPHY: UTMB® - Media strategy for an international outdoor event
• BRONZE TROPHY: French Athletics Federation - French athletics on the move for 2024

Owner of the FISE brand (International Festival of Extreme Sports), Hurricane Group relies on an international strategy to contribute to the development of urban sports. In 2018, the group signed a 5-year contract with the city of Hiroshima in Japan to organize a stage of the Fise World Series, an event that brings together the best international athletes in BMX freestyle park, BMX freestyle flat, Roller freestyle, Parkour, Breakdance, Climbing and Skateboarding. On the occasion of the Fise World Series, five world cups are organized.

Hervé André-Benoît, Director General of FISE: “For 23 years, we have been working to give more popularity and professionalism to these urban and outdoor sports. Showing, making accessible, structuring practices without distorting the spirit of freedom are issues that are close to our hearts. We hope that Tokyo 2020 will help convince the private sector and create a real economy around these sports. "

Trend from the SPORSORA guide for agencies and service providers: The emergence of new sports and practices

Societal, behavioral and technological changes are at the origin of a fundamental trend which is changing sports practices. Outdoor practices, the search for well-being, the development of e-sport and a taste for combat sports are illustrations of the emergence of these new practices.

Commercial :

This category rewards the sportsman or sports organization, private or public, which has deployed the most creative, the most successful, the most responsible and the most efficient marketing strategy to stand out and develop one or more of its markets (eg: practitioners, licensees, spectators, sponsors, clubs, local authorities, media etc.).

• GOLD TROPHY: Stade de Reims - From Domino's Ligue 2 to Ligue 1 Conforama
• SILVER TROPHY: French Football Federation - Proud to be blue
• BRONZE TROPHY: Societe Generale - Favorable Land

Mathieu Lacour, Director General of the Stade de Reims: "I would like to congratulate the teams which show a lot of creativity in responding to budgetary constraints but also to the expectations that one can have of a club which has a strong history, wishes to anchor in the present and to build itself. a nice future. It is important to invest in the athlete but also in the structures to build stable foundations and limit the impact of the sporting hazard. "

Start up:

This category rewards the French startup that has developed the most innovative solution and the most appropriate response to the needs of the sector. Creativity, simplicity of implementation, efficiency of the response and its potential for success will be valued.

• GOLD TROPHY: VOGO - Offer a Live & Replay experience at the heart of your event
• SILVER TROPHY: AIR PRINT - The field as an eco-responsible communication medium
• BRONZE TROPHY: WINEVEN - Wineven Connect

Christophe Carniel, Co-founder, President of VOGO:
“VOGO enriches the sports spectacle by allowing spectators to have the replay on their phone. In 3 years, more than 1 events have been covered in 000 disciplines on 20 continents. Strong growth which allowed an IPO. Today we want to increase our international development, particularly in the United States, and expand product functionality. "

The expert committee of the 15th SPORSORA sports marketing trophies

Chaired by Nathalie Boy de La Tour, President of the Professional Football League (LFP), the committee of experts met on January 14 at the headquarters of Agence France Presse (AFP) to appoint the nominees of the five categories as well. as the “Personality of the year” and a “Coup de cœur”.

The composition of the expert committee:

• Michael BARDES, Co-founder & Development Director - La Centrale du Sport
• Gilbert BRISBOIS, Editor-in-chief - RMC Sport
• Amel BOUZOURA, Head of sports commitments - FDJ
• Vincent-Baptiste CLOSON, Head of International Sponsoring - BNP PARIBAS
• Laurence DELAVAL, Sales Director France - AFP
• Laurence DES ROTOURS, Deputy Managing Director - NextRégie
• Estelle ELBOURG GRAVA, Communication Officer - Willa
• Jean-Pierre FEUILLAN, Vice-President - FF Handball
• Laurence FISCHER, Founder - Fight for Dignity
• Sylvain FRÉNOI, CEO - ON L'AGENCE
• Antoine HAINCOURT, Head of MSc in SIM - EM LYON
• Mathias ICARD, Sales Director - AS Monaco
• Romain LACHENS, Deputy Director for Engagement - Paris 2024
• Marion MOISSONNIER, Events Manager - Nestlé Waters
• Lamyaa NADARI, Marketing Director - Allianz
• Souad ROCHDI, General Director - FF Athletics
• Léa RUBINSZTAJN, Sports sponsorship manager - LIDL
• Floriane SALGUES, Deputy Editor-in-Chief - Marketing Magazine

To know more : https://www.sporsora.com