TaylorMade

The golfer's performance is considered a personal matter. Not only are the engineers and visionaries at TaylorMade dedicated to delivering the most innovative products on the market, they are also committed to creating the best possible fitting experience to maximize the performance of every golfer.

TaylorMade engineers simply asked themselves the following question: how can we allow fitters to have a wide range of loft and lie options in a single right- or left-handed head? This is how the all-new SelectFit Kit was born, a revolutionary custom fitting system that is a one-of-a-kind technological advancement never before seen in the industry.

The SelectFit Kit features adjustment sleeves that allow fitters to adjust a club from three degrees straight to three degrees flat and two degrees strong to two degrees weak on the same head. The two loft adjustment sleeves match the red designation of the desired loft to the red arrow. Previously, it would have taken 12 different heads to create this level of loft and lie adjustment for a fitter.

“The all-new SelectFit kit was born from the mindset of TaylorMade, the world leader in personalization, who are fully committed to ensuring that every golfer, at all levels, is better today than yesterday. We are very excited to be able to bring more iron models with more options to more places around the world with the SelectFit Kit and we are confident that this will make TaylorMade the benchmark for custom fitters and golfers around the world.Tom Fisher, Director, Global Customs

TaylorMade retail partners around the world can now use the SelectFit Kit in their fittings on all TaylorMade irons, including the all-new P-770, P-7MC and P-7MB irons.

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