Posted on January 5, 2024 in News, brand news.
Scottie Scheffler extends contract with TaylorMade Golf
World number 1 Scottie Scheffler and two-time winner of the PGA TOUR Player of the Year title, announced the extension of his partnership with equipment manufacturer TaylorMade Golf.
Scheffler, who joined the team TaylorMade in 2022, has achieved seven victories on the world circuit in two seasons, including the Masters et THE PLAYERS, with TaylorMade hardware. He thus reached first place in the world rankings, and was elected player of the year of the PGA TOUR and in 2022 2023.
“My relationship with TaylorMade goes way beyond just gear. I have been able to build trust with their team, knowing that they always do what is best for me to achieve my goals of winning on the PGA TOUR. TaylorMade equipment has always been the benchmark in the industry in my eyes and I am very excited to continue this exceptional partnership. » Scheffler said.
The work with World No. 1 continues. 💯
Scottie Scheffler's winning mindset both on and off the course will continue to be a driving force on #TeamTaylorMade now that we've extended our partnership for the foreseeable future.
Let's get this season going! #BeyondDriven pic.twitter.com/2cpyQI8ZnN
— TaylorMadeGolfEurope (@TaylorMadeTour) January 4, 2024
Scheffler began playing with TaylorMade irons in 2020, before switching to a full TaylorMade bag in 2022, where he strung together four victories in less than three months. In 2023, he managed to defend his title at Waste Management Open, to win THE PLAYERS and Hero World Challenge, confirming his status as the best player in the world.
“Scottie has risen to the top of the world rankings with an uncompromising commitment to hard work, continuous improvement in all aspects of his game, a champion mindset and a demand for quality in his golf equipment . Combined with Scottie’s humility and grace, these attributes are consistent with TaylorMade’s core values and we are thrilled with his decision to remain a member of our team for the long haul. » said David Abeles, CEO and President of TaylorMade Golf.
Scheffler is currently testing his equipment for the 2024 season. His bag should include the driver Qi10, Qi10 fairway wood, irons P·7TW and the ball TP5x.
Scheffler has impressed with his statistical performances over the past two seasons. He finished first in the following categories: scoring average, top 10, total strokes gained, tee shots gained, approach strokes gained, tee to green strokes gained, greens in regulation, bogey avoidance and proximity to 175 at 200 yards. He is the only player from the strokes gained era to finish a season leading the PGA TOUR in strokes gained off the tee and approach. He is also the only player to have won PGA TOUR Player of the Year (2022 and 2023), PGA TOUR Rookie of the Year (2020), and PGA TOUR Player of the Year. Korn Ferry Tour (2019).
Scheffler earned his latest victory at the Hero World Challenge, and will begin his 2024 season at the Sentry this week.
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