Photo: DR

Support them in their new “pro” status

Having turned professional since April 2016, Romain Langasque is a young player full of promise. The NordicTrack brand therefore wishes to support it and help it confirm its status by offering it the very best in fitness equipment. “Two major reasons prompted us to associate NordicTrack with golf and Romain Langasque”, explains Claude Céard, Marketing Director NordicTrack Europe. We are looking, initially, to reposition our brand as a Premium brand by showing the sharing of strong values ​​such as precision, well-being and performance. But we also realized that the physique of golfers was changing. They are more and more rigorous in their physical preparation and we have decided to follow and push this change. ”

A good physical condition for more consistency

For Romain Langasque, this new status requires more involvement and more concentration. “A lot of people don't think golf is a sport,” Romain explains. But doing an 18-hole course for several days, varying from 10 to 15km, with more or less steep slopes while remaining focused and regular, requires good physical condition. ” The advantages of doing physical strengthening in addition to technique are numerous:

• Prevents injuries
• Gives better consistency in the gesture (less fatigue)
• Helps improve technique
• Holds for a full season
• Improves stress management skills

Thanks to the signing of this contract, Romain Langasque will wear the NordicTrack colors on the collar of his Polo during the competitions. He also joins Karine Icher, French n ° 1, as the face of the brand for his campaign: “NordicTrack Experience”, dedicated to golf, which comes in black and white photo with a touch of color on print and digital . A few privileged fans of the brand will also have the chance to experience a unique moment during the French Open.

To know more : www.nordictrack.fr