Faced with the world of golf tourism - French version - there are several ways of understanding the market in its diversity and its evolution linked to new online and direct booking methods. Philippe Heuzé, who has been working in this world for almost thirty years, has a strong opinion on this subject: “On classic destinations linking air travel to hotels, such as Morocco or Mauritius, customers go more and more often directly at the source without going through the TOs. The hotels do not hesitate to offer attractive rates to golfers without intermediaries. Why deprive yourself of it? This market has never seduced Philippe Heuzé who created Voyages Golfissimes in the early 90s within Promogolf before standing on its own with Golf'in to return to Promogolf and breathe new life into Golfissimes since a few years. Philippe has always liked to discover routes, sites, charming hotels on a human scale, before modulating stays and sharing them with his customers. A vision of travel that requires time, money and talent during its design, before marketing. You have to know what pleases, what suits French golfers before offering them a stay of two weeks at a justified price.

In February 2019, Philippe Heuzé will host the 16th Pro-Am of South Africa, an unmissable event for lovers of friendly competition where golf has a preponderant part, of course, but where aftergolf makes it possible to create a real atmosphere between the players, mixing amateurs and pros around a drink, a dinner in the middle of the bush, a safari, sunbathing when the cold is raging in Europe… How many courses of the Rainbow Nation have been visited by more than a thousand golfers during these sixteen editions? More than thirty between the shores of the Indian Ocean as near animal parks, the national pride. A nice record to put on Philippe Heuzé's honor roll. His approach is the same if we evoke the Grand Voyage, a concept imagined a few years ago for an autumn stay uniting tourism and golf to the four corners of the world, Australia, New Zealand, Fiji, Hawaii, Japan, Argentina, California and Arizona, Vietnam and Cambodia, Malaysia and Thailand, again all those who have trusted Philippe on these dream destinations retain an unforgettable memory beyond their scorecards even if they sometimes take on a lot of importance. As Philippe repeats: “A round of golf takes five hours in a day, there is still time to do, to see something else. Even if the players appreciate a little rest after the game, it is necessary to create envy in them in places where we do not come every weekend! "

This expertise acquired over time applies to both group trips and individual stays, where it is often necessary to reassure the client about the language, car rental, long distances in countries like 'South Africa, Australia, the United States ... If it is easy to manage the air, to book a hotel online, the rest is more difficult to achieve, hence the interest of going through a specialized tour operator who doesn't just send an email to his receptive! Perhaps for the sake of altruism, surely out of a taste for sharing, Philippe is always happy to inform, to advise on a destination even if, on arrival, it does not lead to a sale. In the long term, it is beneficial and nothing beats a telephone relationship where it is possible to argue to justify a price, a service without frightening the customer whose eyes would focus on the bottom line of a proposal put online. .

Public chat blog, where Philippe tells us the story, the experience of his reconnaissance trips as well as his finalized stays embellished with some anecdotes in the spirit of his novel Eclectic, published in 2016 where, over the chapters of his life, he describes his combined passion between golf, travel and people, he recently created a section where, through files, he synthesizes the essential information for each destination . Free advice, accessible to everyone - customer or not - very useful before deciding on a destination that meets their desires, the season, their budget ...

In this sense, he remembers the story of a couple interested in a trip to Arizona and who finally joined their group during a New Year's Eve in Thailand! “But you know, we don't play very well, my wife is 11 and I am 14…” “With these indexes, I assure you that you will be among the best! " These people thought that the "Golftrotters" showed disabilities at the gates of the pro circuit, we are far from it and it is logical. This is where leisure golf takes on its full meaning, alternating between playing and tourism and culture. “You don't have to travel 10000 km to play golf, but it's a great excuse to travel. You have to know how to guide people in relation to what they like while knowing how to adapt the dream to the budget! "

For promotion, Philippe mainly relies on word of mouth with friends and is always looking for new ideas, new niches to explore to attract golfers from different backgrounds. Short stays like a Pro-Am over two days will help to create links between customers "Historical", the best brand ambassadors who easily argue for Philippe since they have been satisfied with his services for a long time, and the new ones who only ask - if they have the means - to let themselves be drawn into the Golfissimes Club, an environment where one passes very easily from the status of layman to that of initiate!

In this niche market, you always have to have new ideas, imagine new combinations such as - for example - linking the intense nature of New Zealand with sublime routes and impeccable quality of accommodation, to the paradisiacal beaches of the Fiji Islands. where the friendliness of the people is matched only by the blue of the water and the green of the courses. Who would have the idea to imagine this trip for himself? No one ! And for good reason, its design is time-consuming ... hence the interest of going through Philippe Heuzé able to advise you on a good table at the end of the world as well as over a period of the year, taking into account possible bad weather on a planet that does not always turn out well!

Dare to take a golf trip, take the trouble to contact Philippe Heuzé if you want to have stars in your eyes, indelible memories, anchored in your memory.

Quite simply, experience golf differently!

To know more : http://www.voyages-golfissimes.fr/