Photo: DR

In 1933, tennis player and inventor René Lacoste, nicknamed the Crocodile for his tenacity on the courts, revolutionized the world of sportswear by creating the LACOSTE L.12.12 Polo.

This innovative knitted garment, the little cotton pique, allowed tennis players of the 1930s greater freedom of movement. The LACOSTE L.12.12 Polo shirt has since become the icon of a brand, a symbol of elegance French and timeless style around the world.

Photo: DR

Novak Djokovic becomes today the ambassador of the LACOSTE style on the courts and in the city. Its relaxed elegance and inventiveness are perfectly reflected in the DNA of the French brand and its creations inspired by sport.

On the courts, LACOSTE has developed a line of clothing for Novak Djokovic in the name of the player. These outfits have been specially designed to accompany the champion during the four grand slam tournaments and the other tournaments of the season.

The Novak Djokovic collection is a line of performance products that combine functionality and style. This perfect wardrobe for those who like Novak Djokovic take care of every detail in a match will be available in the LACOSTE store from May 2017.

Each product in the collection has been made from materials chosen for their quality and performance. The details are designed for comfort: the ergonomic seams avoid friction and the cuts provide ease of movement.

Photo: DR

Novak Djokovic's signature is printed on the left sleeve of the polo shirts with graphics inspired by the lines of the tennis courts. Blue, white and red touches respond to the monochrome backgrounds for a relaxed French style. White or black shorts complete the silhouette.

On the occasion of the 2017 French International Tennis Championships, Novak Djokovic will enter Parisian clay court wearing the Crocodile in his new LACOSTE outfits.

For its new campaign, the brand has imagined passing the baton between the two champions, René Lacoste and Novak Djokovic. The film directed by Julien Pujol returns to the founding act of the brand: the invention of the LACOSTE L.12.12 Polo. The day René Lacoste decided to break the tennis dress codes by cutting the sleeves of his shirt to make a polo shirt and thus gain freedom of movement.

New face of the brand, Novak Djokovic is at the heart of the print campaign photographed by Jacob Sutton. The visuals combine 1930s black and white with the current collections presented in color. A composition that testifies to the brand's timeless elegance.

To know more : www.lacoste.com