© Lacoste

The polo shirts feature endangered animal species logos instead of the green crocodile and were launched on the runways during Paris Fashion Week last year, during the brand's runway show.

The species are: the California condor, the saola, the Sumatran tiger, the Anegada land iguana, the vaquita, the Burmese turtle, the northern sport lemur, the Java rhinoceros, the Cao-vit gibbon and the kakapo.

"For the endangered species of this world, the crocodile abandons its ancestral place," comments Lacoste, who had never changed his green crocodile since its beginnings 85 years ago.

The globally recognized logo was designed as a tribute to the brand's founder, René Lacoste, nicknamed “The Crocodile” for the way he treated his opponents on the tennis court.

The new limited edition logos have been produced using the same green color and embroidery style as the crocodile.

 © Lacoste

Each of the 10 models was produced in limited numbers, corresponding to the size of the remaining population of each species in the wild.

For example, only 350 polo shirts were produced with the Sumatran Tiger, the main threats of which are poaching and deforestation.

The smallest batch - at just 30 pieces - features the California porpoise, which, due to overfishing, is one of the most endangered mammal species to date.

Other species include the Burmese turtle, northern lemur weasel, Java rhino, eastern black crested gibbon, kakapo, California condor, saola, and Anegada iguana.

Each Save Our Species polo shirt has retailed for $ 185, and the total collection of 1 polo shirts has already sold out, with proceeds from each sale going to IUCN.

However, if you still want to contribute to a good cause, you can still donate via the Save Our Species website.

To know more : https://www.lacoste.com/fr/