Playdemic, a Warner Bros Games studio, has partnered with the Ryder Cup Europe and the PGA of America, to raise awareness this golf meeting unique to its fans through the Golf Clash mobile video game. This collaboration will integrate the Ryder Cup brand into the tournament play experience and Golf Clash game content.

Ryder Cup featured in Golf Clash mobile game

© Playdemic

The first activation will kick off later this week with an official Ryder Cup tournament to mark what would have been the 43rd entry into the biennial contest between the United States and Europe. The tournament will take place September 24-26. Golf Clash players will compete against each other on a newly designed golf course, White Cliffs, located in the grounds of the south coast of England.

Players will also be able to play with the famous tournament ball, which features the Ryder Cup logo on the front, as well as US red and European blue. Available September 24-26, the Ryder Cup Ball is the perfect item to echo the rich history of this historic event. Activations are also planned for the 43rd Ryder Cup, rescheduled for September 2021.

"We are delighted to welcome Playdemic to the Ryder Cup business family", said Guy Kinnings, European event director. “Playdemic's approach to creativity and innovation makes them the ideal partner for us as we seek to reach new audiences in different industries. This, coupled with the iconic and competitive Ryder Cup heritage, will provide fans with a unique and exciting gaming experience. "

"We are incredibly proud and enthusiastic to work with this event to introduce this globally appreciated tournament to our players", said Paul Gouge, CEO of Playdemic. “The Ryder Cup produced some of the most iconic moments in golf history, and while the event itself does not take place this year, our players will have the opportunity to experience some memorable moments on the digital course as well. that they will compete on their mobiles. "

Ryder Cup featured in Golf Clash mobile game

© Playdemic

Golf Clash is one of the premier sports mobile games in the US and UK, with over 90 million downloads worldwide to date. It is available now as a free download on all iOS and Android devices. To learn more about Golf Clash, visit the website www.playdemic.com/games/golf-clash, or join the Golf Clash community conversation on Twitter (@GolfClashGame), Facebook (@GolfClashPlaydemic) Instagram (@GolfClashGame) and YouTube (Golf Clash).

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