For her first collection as part of her collaboration with PUMA, Rihanna went to find her inspiration in street culture and Japanese tradition. By mixing this cultural influence with the Gothic universe, and with exaggerated volumes and cuts, the fashion icon alternates traditional male and female silhouettes, blurs the lines between the genres which she considers far too rigid for her designs. aesthetic. Rihanna introduces different styles such as the extra long Kimono Dress, knitted tracksuits, perforated and laced jersey corsets, skirts and jumpsuits. For her first collection, she plays on shapes to create oversized long-sleeved tops and jackets and voluminous hoodies and crewnecks. Several silhouettes are covered with laces, running all along the garment to give more bite. A whole outdoor range, such as the velvet bomber jacket, will satisfy both fashion fans and functional enthusiasts. Each piece embodies both a pronounced sexy side as well as a raw side.

Rihanna & Naomi Campbell - © Getty Images for FENTY PUMA

“This collection is not only a representation of who I am and how I dress; it pushes the limits of what I wanted to create with PUMA " said the PUMA brand ambassador and artistic director of the Rihanna women's collection, “I wanted to take PUMA to another dimension with something unpredictable and unexpected. It is Japanese urban culture with a touch of fascination. I played with the textures and the silhouettes, and all the fabrics are luxurious. I reinterpreted tradition in my own way. I can't wait to introduce the collection to the fashion world and to fans. "

A PUMA collection cannot be complete without shoes. In line with the launch of the Creeper PUMA with wedge sole that Rihanna adores so much, the Fall-Winter 2016 collection presents waders, ankle boots and sneakers. The PUMA lace-up waders worn by some models have turned many heads.

Consumers will be able to see some of these shoe models during the Spring-Summer season, notably the FENTY Trainer, the first modern and futuristic official shoe, in store on February 26. The much awaited Fur Slide from Rihanna will be launched in April and the well-known PUMA Creeper returns in May in new colors.

The PUMA by Rihanna range of accessories includes a bag for Bomber Jacket, a two-compartment fur pocket on the chest for him and him and durags, caps, headgear, choker necklaces and headbands to complete the look.

The PUMA by RIHANNA Fall-Winter 2016 collection, under the FENTY label, is a mix between fashion and lifestyle of clothes, shoes and accessories. It will be available in stores from September 2016.

For more information, visit puma. com ou rihannanow.com