A major partnership between two iconic French brands

CLUB MED and LACOSTE share the common values ​​of sport and team spirit. These values ​​have led the two companies to imagine an international partnership.

The passion for sport is reflected in LACOSTE in its collections and its heritage. CLUB MED, "the largest sports school in the world", offers 10 to 15 sports per resort, including Golf and Tennis sports DNA from the crocodile brand.

LACOSTE is an emblematic player in these two sports by partnering with numerous prestigious international champions and tournaments such as Roland Garros for tennis or Presidents Cup for golf.

CLUB MED, for its part, offers Golf in 28 destinations around the world while including Tennis in all of its resorts.

Team spirit, a quality common to both brands

Guy Forget - Photo: DR

From April 15 to May 13, 2017, the month of Golf and Tennis takes place at CLUB MED with the presence of LACOSTE ambassadors. An exceptional program awaits golf and tennis enthusiasts and enthusiasts: presence of champions, demonstrations, tournaments, conferences and events. Customers thus have the unique opportunity to exchange and play with LACOSTE professionals in conviviality and sharing.

CLUB MED Marrakech La Palmeraie, which has welcomed families, couples and friends in an idyllic setting since 1971, begins this thematic month. From April 15 to 22, the sports activities provided by the G.Os teams are particularly focused on Golf and Tennis, the presence of the champions from the middle of the week reinforcing this program.

Athletes will be present in four CLUB MED resorts

• From April 15 to 22: Marrakech La Palmeraie, in Morocco
• April 23-30: Opio in Provence, France
• From April 29 to May 6: Da Balaia, in Portugal
• From May 6 to May 13: Vittel Golf Ermitage, in France

The CLUB MED - LACOSTE capsule collection

In line with this partnership, CLUB MED and LACOSTE have created a capsule collection of L.12.12 polo shirts in blue, white and red colors, in reference to their common French roots.

Mansour Bahrami - Photo: DR

The number 45 present on CLUB MED T ‐ shirts, since its 45th anniversary, is a symbol to which customers and GOs are very attached. Each year, the 45 T ‐ shirts are renewed, drawing inspiration from trendy designs, colors and materials. And this, to the delight of customers and GOs.

This limited edition will be sold in 16 resorts in Europe and on the site www.lacoste.com. It is the first time that a “45 collection” will be available for sale outside the CLUB MED resorts. Henri Giscard d'Estaing, President of CLUB MED, said:

“I am very happy to celebrate today the launch of the partnership with Lacoste which, in addition to the common French values ​​and roots, shares with CLUB MED, the passion for sport. Within our Resorts for the month of Golf and Tennis, the presence of LACOSTE ambassadors will allow us to offer our customers an enriched holiday experience under the sign of sport, discovery, surpassing oneself. and astonishment. "

Thierry Guibert, Chairman and CEO of LACOSTE, said:

“The association between LACOSTE and CLUB MED, two flagships of French know-how, symbolizes the desire of the two brands to offer their customers, all over the world, a unique experience through the values ​​of sport and the spirit of 'team. I am very proud and enthusiastic about the development of this partnership which will allow us to enjoy special moments with our tennis and golf ambassadors, the mainstays of LACOSTE's positioning. "

For more information : www.clubmed.fr | www.lacoste.com