Photo: DR

Thus, it has continued to renew itself and innovate to surprise its consumers and offer them an ever more diverse and original range of products. Heineken creates the CityEdition BackPack x Leslie David. The brand called on the talented illustrator Leslie David to design a trendy city backpack to explore unusual urban experiences.

Noted for her work with Weston, Colette, Kitsuné, or Nike, Leslie David is an artistic director, graphic designer and illustrator with many talents.

Passed by the fine arts of Lyon and the decorative arts of Strasbourg, she founded her own studio in which she multiplies collaborations with brands, but also with music groups. Recently she created the visual universe of the new Metronomy album, posters for the Calvi festival and at the start of the school year she launched a collection of porcelain plates at TH Manufacture.

With an original approach, she revisits the badges of the BackPacker through strong symbols illustrating the major capitals which have marked the international development of the Heineken brand and which have made its reputation. These badges are embroidered on a leather backpack, urban and chic, ideal for swinging globetrotters!

To know more :
www.cityedition.heineken.fr
www.colette.fr