Photo: DR

According to Massimiliano Pogliani, Chairman and CEO of Vertu: “Vertu is the modern embodiment of the excellence and know-how of English craftsmanship. Our brand is associated with values ​​of discretion and elegance and we wanted to collaborate with a partner in the automotive sector who is able to reflect our own positioning. "

He adds: "This partnership will allow Vertu to integrate perfectly into the Bentley brand: the design of the phones will thus be carried out jointly by the designer teams of Vertu and Bentley, based on a quality of relationship that will well beyond the simple use of specific materials and design advice. We are confident that our respective customers who are particularly sensitive to the excellence of the work carried out, to the level of sophistication and to precision mechanics will be interested in the Vertu phones for Bentley. "

As President and CEO Wolfgang Dürheimer points out at Bentley’s headquarters in Crewe: “This new Bentley partnership with Vertu brings together two leading brands in their industry, both of which are known for their commitment to performance and luxury and who have set themselves the goal of offering their customers an incomparable experience. This collaboration gives Bentley the opportunity to diversify its luxury product offering and allows the brand to enter the advanced mobile communications sector, thus offering customers a new way to discover and live the Bentley experience. .

“The exclusive Bentley content, available through this partnership combining elegance and technology, will appeal to drivers, travelers and all lovers of the brand. Today we are witnessing the union of two major international brands which are the epitome of British identity and heritage. This unique experience of luxury and performance inherent in every Bentley is now expressed with the most coveted mobile phone in the world. "

The release of the “Vertu pour Bentley” phone is scheduled for October 2014. Four other different luxury smartphones will be offered thereafter, each one incorporating authentic and emblematic design elements from Bentley as well as services of luxury adapted to the lifestyle and expectations of customers. Exclusive Bentley experiences and the latest Bentley data will be integrated into a phone app, making it available to Bentley owners and brand fanatics alike.

This “Vertu for Bentley” partnership will also benefit from a joint international marketing campaign, Vertu working in close collaboration with Bentley at both international and regional events, customer relationship management operations and collecting information from customers.