The New York Times reported on Tuesday that KPS Capital Partners wants to sell TaylorMade Golf, which it acquired in 2017 from Adidas for $ 425 million. The potential asking price could exceed $ 2 billion.
The sale would come after a year of strong growth, analytics firm Golf DataTech reported that participation in the sport in the United States increased 13,9% in 2020 compared to 2019. Retail sales of equipment from golf also grew 10,1% with sales of $ 2,81 billion.

TaylorMade Golf for sale, parent company KPS asks for $ 2 billion

© TaylorMade Golf

The Times reported in its DealBook that New York-based KPS has hired Morgan Stanley to lead sales for the Carlsbad, California-based brand of golf equipment. Spokesmen for Morgan Stanley and KPS declined to comment to The Times on the report. No potential buyers are mentioned in the report.

TaylorMade is the sponsor of many famous PGA Tour players, including Tiger Woods, Dustin Johnson and Rory McIlroy.

A possible sale would come as a result of a strong golf year. Analysis firm Golf DataTech reported that participation in the sport in the United States increased 13,9% in 2020 from 2019 as players sought opportunities to play outdoors during the coronavirus pandemic.

Retail sales of golf equipment also increased in 2020, according to Golf Datatech, with sales of $ 2,81 billion. This represents an increase of 10,1% compared to 2019. The year 2020 is the third most important year since Golf Datatech started to follow this sector, with only 2,91 billion dollars in 2008 and 2,87 billion dollars in 2007.

"As the global pandemic has taken its toll in many sectors of our economy, the golf industry has seen a significant increase in games played and equipment sales."Golf Datatech partner John Krzynowek said in a statement announcing the increase in games played. “On the equipment side, sales increased by a few tens of thousands of units in 2018 and 2019, but the double-digit gains in 2020 can only be attributed to the pandemic and the fact that golf has been a respite. for many. "

German company Adidas sold the business to KPS to focus on consumer staples and footwear in the golf industry.

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To read our previous article on the same subject :

TaylorMade Driving Relief: McIlroy and Johnson versus Fowler and Wolff versus Covid19