TAG Heuer x Malbon Golf Edition

The luxury Swiss watchmaker TAG Heuer in collaboration with Malbon Golf Edition presents their latest creation: the TAG Heuer Connected Caliber E4 45MM x Malbon Golf Edition watch. This exclusive collaboration offers a new approach to golf watches, for golfers seeking sophistication and style.

The TAG Heuer Connected Caliber E4 45MM x Malbon Golf Edition connected golf watch

At the forefront of luxury smartwatches since 2015, TAG Heuer has quickly established itself as a must-have brand within the golfing community. The launch in 2022 of the TAG Heuer Connected Caliber E4 Golf Edition watch helped establish this reputation, drawing inspiration from the House's rich heritage in sports.

At a time when the younger generation is becoming more and more passionate about golf, TAG Heuer is teaming up with Malbon Golf to offer a completely new perspective on the game. The two brands share a common ethos: the commitment to getting things done differently and the refusal to follow established codes in order to create their own. This philosophy shared by TAG Heuer, with its rich watchmaking heritage, its iconic models and its strong presence in the world of sport, and Malbon Golf, a brand famous for its passion, its innovation and its lifestyle approach to golf, opened the path to an incredible collaboration.

Created in 2017 by Stephen and Erica Malbon, two golf enthusiasts, the Malbon Golf brand quickly gained notoriety among creative individuals who love to golf and express their personality through fashion. Like TAG Heuer, its mission is to encourage young people to practice the incredible sport of golf.

Playing golf with the TAG Heuer Connected watch and the TAG Heuer Golf application constitutes an impactful experience, shared by more than 650 users. Much more than a timepiece, the watch allows you to never have to interrupt your game to keep track of scores for five hours. All shots are tracked, from tee to green, including putting. An even more impressive feature is that each recorded shot is linked to a specific club, allowing the watch to use the player's performance to tailor club recommendations, making it a completely personalized accessory.

A real shopping cart on your wrist, the watch automatically records your shots, informs you of the distance of your next shot and recommends a suitable club. So you can concentrate solely on the pleasure of golf. The TAG Heuer Connected watch opens the doors to a new era of information, available at every hole, without the need to interact with it.

No need to change your watch anymore! The new TAG Heuer Connected Caliber E4 45MM x Malbon Golf Edition accompanies you absolutely everywhere, thanks to its incredible one-day battery life. Running, walking, golfing or monitoring your health, it's on all fronts. Its various sensors provide comprehensive indications of well-being. The watch also integrates various sports and practical features, such as a stopwatch, a timer and an alarm clock. The perfect watch, every time.

Golf, with a touch of color

This watch is one of TAG Heuer's most colorful creations. The TAG Heuer Connected Caliber E4 45MM x Malbon Golf Edition features a bezel with 18 markings representing the 18 holes of a golf course, as well as a “Golf Edition” inscription. Its 45MM grade II titanium case, adorned with a DLC coating, makes it the perfect lightweight accessory for sporting activities such as golf.

Evoking the colors of Malbon Golf, tones of turquoise blue and green adorn the side, push buttons and crown of the watch for a striking effect. Made of rubber and calfskin, the bracelet is enhanced with bright yellow and green, a subtle nod to the collaboration which gives a touch of sparkle to the piece.

The TAG Heuer Connected Caliber E4 45MM x Malbon Golf Edition comes in two unique dials to celebrate the collaboration. The main dial features the logo created for the occasion, the character Malbon, wearing a cap decorated with the TAG Heuer shield, as well as an animated pattern that changes color over the seconds, available for the entire E4 generation. Exclusively for this special edition piece, the second dial is inspired by the Heuer 02 model.

The packaging of the TAG Heuer Connected Caliber E4 45MM x Malbon Golf Edition is absolutely lovely. The colors of the collaboration are found inside the box to highlight the colorful style and golf inspiration of the watch. The sleeve is decorated with the collaboration logo with the Malbon character, a golf ball, a cap and the TAG Heuer logo. The packaging includes an additional black bracelet, a classic bracelet and a specific ball marker on the clasp. Golf balls adorned with the logos of this iconic collaboration complete the set.

For the first time, TAG Heuer and Malbon have expanded their collaboration beyond watches and created a capsule collection of golf-inspired items. Focused on performance, this collection uses quality technical fabrics, like the two-way stretch nylon of the Alps zip-neck sweatshirt, and available in neutral colors enhanced with touches of turquoise and green. The TAG Heuer x Malbon glove features a reinvented cuff for greater harmony between the glove and the watch case, with a rubber logo applied to the strap and inside of the cuff to prevent snagging. Time is our most precious ally, but clubs are just as essential to golf enthusiasts. Protect them with a selection of genuine leather club covers. The capsule collection will be available in stores and on the Malbon website, a new and exciting initiative for both brands.

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