With the brand new PROVENCE GOLF PASS, the Provence-Alpes-Côte d'Azur Regional Tourism Committee (CRT) intends to boost golf tourism - already recognized as a sector of excellence in the Provence-Alpes-Côte d'Azur region - and boost the “Provence” destination.

Photo: DR

Officially launched on June 19 at Golf de la Salette (Marseille), the PROVENCE GOLF PASS is aimed at all golfers (licensed or not), French or foreign.

Its principle: to offer a global dematerialized offer giving access to a selection of 25 federated golf courses from Avignon to Saint-Raphaël, with a variety of unique games and the art of living of the South as a bonus!

Using the Provence destination brand, co-piloted and co-financed by 25 institutional and private partners, this pass also intends to be much more readable during marketing missions or international communication campaigns.

Strong ambitions with this new, comprehensive and practical pass

Already in 2002, the Provence-Alpes-Côte d'Azur CRT was the first in France to develop a multi golf pass. With the PROVENCE GOLF PASS, it offers a completely revised, expanded, multilingual offer that is much more accessible thanks to its own Internet portal. www.provencegolf.com and a large distribution network (Tourist Offices, hotel partners, tour operators).

“With this new pass, dematerialized and which attacks all distribution channels, our ambition is to reach 2 golfers each year, ie double what we did with the previous offer. We are targeting in particular local European markets, Scandinavia but also North America and Asia so that the “Provence” destination becomes a golf reflex. There is a strong stake here for the golf tourism sector because in addition to its impact on employment, the golf market is a real engine of economic development and a vector of attractiveness of the territory ”. comments François de CANSON, President of the Provence-Alpes-Côte d'Azur Regional Tourism Committee.

Benefiting from an incentive tariff discount (up to -30% depending on the season), its formula includes access to 2 or 4 green-fees *, to be chosen from among the 25 partner golf courses, with the possibility now of adapting the number of green fees to meet specific requests, in particular from tour operators.

The implementation of this pass - which completes the offer of the Côte d'Azur Golfs Pass (20 golf courses) - thus makes it possible to position the Provence-Alpes-Côte d'Azur region as the leading golfing destination in France.

* Green fees paid by players outside the club