For the fall of 2017, the LACOSTE house gave carte blanche to the duo of artists and designers Mathias Augustyniak and Michael Amzalag alias M / M (Paris) Felipe Oliveira Baptista, its artistic director, dreamed of confronting the iconic crocodile with talent and to the unique universe of these two artists. “I admire their work which I find very personal and rich. I like the alchemy that operates between their freedom of tone and the rigor of their creations. »He explains.

  • Photo: DR

For almost three decades, M / M (Paris) has embodied what we do best in the field of signs and visual identity. Among the most innovative of their generation, the duo marks the era of their artistic gesture, the fruit of always deep and often political reflection. Its singularity: never evolve in the heart of a single environment.

Mathias and Michael thus pass according to their affinities from fashion to music, from contemporary art to the theater, from decoration to the creation of a perfume. They have long signed the image of Yohji Yamamoto and created, with Nicolas Ghesquière, the vocabulary of the rebirth of the Balenciaga house. Today, among others, they support Jonathan Anderson for Loewe and his brand JW Anderson.

These are the graphic designers of Björk, Benjamin Biolay, Etienne Daho and Jean-Louis Murat. They also regularly collaborated with artists such as Sarah Morris, Dominique Gonzalez-Foerster, Pierre Huyghe and Philippe Parreno, institutions such as the Théâtre de Lorient, Le Consortium de Dijon and Fiac whose communication they have designed since 2005.

An eclectic clientele with whom they build a long-term relationship, where a real bond is established, each supporting the other in their development. The opportunity to ask the two interested parties how they considered this invitation.

Collection

The alphabet is undoubtedly the preferred field of expression for Mathias and Michael, who had fun redefining the contours of the iconic crocodile from “A to Z”. Graphically redesigned by the geometry of the letters that make up the brand's name, the L stylizes the crocodile's tail while the E represents its open mouth.

A new signature that is affixed during a collaboration on the products of a capsule collection and a limited edition.

Available in the classic LACOSTE colors of white, navy, red, sky blue or flamingo pink, each piece bears the “LACOSTE” embroidery with two-tone green and red lettering. This embroidery takes the place of the crocodile on a short-sleeved polo shirt, refocuses on a sweater, a headband or terry cuffs while a unisex T-shirt features the entire alphabet of which only the letters LACOSTE are colored. A graphic resumed on one side of the reversible Anna tote, the other side showing a print with the repetition of the logo of the successful tandem M / M (Paris).

The limited edition

For the limited edition, the famous French graphic studio has imagined a unisex polo shirt in a "weekly" version: 7 letters for LACOSTE, an oversized letter for each of the 7 polo shirts still bearing the LACOSTE embroidery as a crocodile. A heather gray or plain black hoodie, a graphic poncho mixing the alphabet print and the M / M (Paris) print complete this limited edition. As an accessory, a pair of white L.12.12 sneakers adorned with the LACOSTE patch and fitted with a red sole, as well as a crocodile-shaped sports bag, are added.

This collection will be available from October 24, 2017 on lacoste.com and from November 15, 2017 in all LACOSTE stores around the world.

To know more : https://www.lacoste.com/fr/