Great athletes have become more than role models, they are true icons who inspire younger generations. Some have even seen their name become a logo, a brand. But all of them have in common to be able-bodied athletes. No disabled athlete had ever had this privilege.

Lacoste unveils the Théo Curin collection dedicated to disabled sports

 © Lacoste

Lacoste has teamed up with quadri-amputee swimmer Théo Curin to create the very first collection bearing the name of a disabled athlete, intended for both able-bodied and disabled people.

Théo Curin, Louise Trotter and her teams worked together to design a universal wardrobe for everyone. From the logo to all the pieces, each element is inspired by the life of this extraordinary athlete; in particular the swimming across Lake Titicaca, the scene of his last exploit which marks the starting point of this new line.

“The fact that a brand like Lacoste asked me to set up a collaboration like this shows that things are continuing to evolve in the right direction. What I liked was to have been involved in each of the stages of the design: choice of products, colours, adaptations etc., and also that it was a universal collection. It is a great pride for me! » confides Theo Curin.

Beyond the style, special features have been added to the design such as buttons replaced by press studs or ties to easily roll up the sleeves. This attention to detail inspired by Theo's daily life, worked in collaboration with Louise Trotter, facilitates the use of these pieces for people with disabilities while maintaining the style and elegance specific to Lacoste.

“It was a joy and an honor to work with Théo on this unique project. He is an inspiration to all of us and his enthusiasm and determination have driven us to new levels of creativity! » says Louise Trotter, Creative Director Lacoste.

To illustrate this creative process, the creative agency BETC followed Théo Curin for a year, between his preparation for the Titicaca Challenge and the design of his collection. This 1'33'' film filled with emotion and pride retraces this human adventure.

The Théo Curin collection will be available from April 1 on Lacoste.com and in Lacoste stores.

To know more : https://www.lacoste.com/fr/

To read our last article on the same subject :

Venus Williams, new Lacoste muse